Freelance Senior Product Designer, Lottie
Remote
More information about location
2-5 days a week in office
A family's trusted guide to later life care
Posted today
A family's trusted guide to later life care
21-100 employees
Posted today
More information about location
2-5 days a week in office
21-100 employees
Company mission
To elevate later life for everybody.
Role
Who you are
- We need someone who can hit the ground running, bring strong craft and sharp product instinct, and make a meaningful impact in a short window
- You have 4-6+ years of product design experience, ideally across marketplace, platform, or strong B2C products
- You're genuinely excited about using AI to move faster — in prototyping, in iteration, in getting ideas in front of people sooner — without letting it flatten your craft or replace your thinking
- You're a confident product thinker who engages with problems before reaching for solutions, and works with your PM rather than downstream of them
- You present design decisions with clarity and rationale — what you considered, what you ruled out, and why
- You have a portfolio that shows both craft rigour and systemic thinking — visual language work alongside complex UX problem-solving
- You care about the domain; you don't need a background in care, but you need to take it seriously
- You want ownership and aren't waiting to be told what to do
- You need a long ramp-up period before contributing — we need impact from week one
- You're most comfortable executing briefs rather than helping to shape them
- You're not drawn to products that carry real weight in people's lives
- You're uncomfortable working closely with PMs and Engineers from the earliest stages of problem definition
- You're not at ease working in a fast-paced, high-growth startup environment
- Sound like you but not quite 100%? Apply anyway — we're looking for potential and passion, not a perfect CV match
What the job involves
- We're looking for a Freelance Senior Product Designer for a 3-month contract to own the design experience across our Marketplace product — the end-to-end journey families take when searching, comparing, and finding care for a loved one
- It's a high-stakes, emotionally complex experience, and design is one of the primary ways we earn trust at every step of it
- You'll work closely with your Product Manager and Engineering lead as a genuine co-creator — shaping problem definition, not just executing briefs
- Own the end-to-end design quality of Marketplace — search, results, listings, comparison, and enquiry flows
- Partner with your PM from problem inception; shape briefs, challenge assumptions, and bring evidence to product decisions
- Work across a high-stakes domain where accessibility, trust signals, information hierarchy, and emotional context are all live design problems
- Contribute to the design system with patterns and components that scale beyond your own work stream
- Families searching for care are making one of the hardest decisions of their lives — often under time pressure, with limited information, and high emotional stakes. How do you design an experience that earns trust at every step?
- The Marketplace is a complex, multi-state product. Search, results, listings, comparison, enquiry — each with their own UX challenges. How do you hold quality across all of it without losing coherence?
- Information hierarchy is genuinely hard here. Care home profiles contain a huge amount of data — pricing, availability, room types, reviews, accreditations. What do families actually need to see, and when?
- We're an AI-native team. How do you use AI tooling to prototype and iterate faster, without it flattening your craft or replacing your thinking?
- We're a small design team. How do you contribute patterns and components that scale beyond your own workstream and raise the bar for the whole product?
Application process
- Screening interview with Lottie's Talent Acquisition Lead — 20 mins (remote)
- Portfolio run through with Hiring Manager — 45 mins (remote)
- Behavioural interview with Lottie's CXO — 45 mins (remote)
- Final interview with Lottie's CEO - 45 mins
- Screening Interview: If you are unsuccessful after this interview, you will receive constructive feedback via email
- Portfolio Review: If you are not successful after this stage, you'll receive constructive feedback via email
- Behavioural Interview: If you are not successful after this stage, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead
- Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call
Salary benchmarks
Our take
Choosing a care home is often a hugely daunting, complex, and expensive process, coming at a time that's already stressful enough. What's more, the UK's ageing population is growing at an increasing rate, putting more strain on social care than ever before. The result is that 44% of care seekers often ultimately regret their choice of care home, something that has had increasing attention since the start of the COVID-19 pandemic.
Lottie aims to address this in part by simplifying the process of finding the perfect care home for every individual's specific needs. Its online marketplace gives users all the tools to select and compare the UK's best-performing care homes, taking into account CQC reports, facilities, treatment methods, and location.
Having received investment, Lottie aims to continue its growth to reshape the future of the care industry. It is doing so with a strong emphasis on data and real-time information, collecting datasets that will be vital not just to its business operations, but potentially to the UK government and healthcare policy too.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$21m
SERIES A
Jul 2022
$8.1m
SEED
Total funding: $33.2m
Company benefits
- 26 days holiday + Bank holidays
- Flexible working hours
- Everyone owns equity
- Private Medical Insurance
- Cashplan
- Wellness budget
- L&D budget
- A 3-night stay at Unplugged
- 2-weeks Work from anywhere
- 20-weeks full pay for Primary Parental Leave
- 8-weeks full pay for Secondary Parental Leave
- 2-weeks unpaid Carers Leave
- 5-days paid leave for those going through the IVF process
- Workplace Nursery Scheme
- Compassionate Leave
- Employee Assistance Programme
- Access to Mental Health First Aiders
- Quarterly team events
Company values
- Ownership
- Impact
- Nimbleness
- Kindness
Company HQ
Bermondsey, London, UK
Articles
Leadership
Will Donnelly
(Founder & CEO)Prior to Lottie, Will spent 5-years at CBRE where he advised on £2.5bn healthcare M&A deals, supported the NHS during COVID-19, and became an industry leading expert.
Julien Lavigne du Cadet
(CPTO)Before Lottie, Julien was CTO of Zoe where he was part of the leadership team that helped scale their products to millions and revenue from £0 to £100m ARR.
Laura Mahy
(VP Product)Laura started her tech career at Sainsbury's before becoming Deliveroo's first Product Manager. Following this, she's held leadership roles at Deliveroo, Habito and Zoe.
People progressing
Hannah joined Lottie as the company's first Care Expert (Customer Care) following spells in the charity and tech sectors. Since joining, Hannah has been promoted a number of times and is now the Customer Care Lead.
Ruby started as a 4-week Care Expert Intern during University, which was extended. After 1.5 years in the Care Expert team, Ruby moved over to the Marketing team to pursue her career in Social Media!
Diversity, Equity & Inclusion at Lottie
Holly Leckenby Rye (Senior People Manager)
- Fostering an inclusive atmosphere where everyone feels valued and respected
- A wide range of inclusive benefits and policies
- Religious and cultural practices and holidays celebrated
- Job descriptions with inclusive language
- Quarterly anonymous employee engagement surveys
- Bias-free Performance Reviews with quantitive measures in place
- Employee Assistance Programmes
- A diverse social calendar to be inclusive of all employees
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