GTM Operations Manager, Asana
New Products
$131-149.4k
More information about location
3 days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
$131-149.4k
More information about location
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- This role is ideal for someone who thrives in ambiguity, loves building operating systems from scratch, and knows how to bring structure to cross-functional work without slowing it down. You should be excited to work at the intersection of Product, R&D Operations, Revenue, Customer Success, and Finance to help Asana learn faster and scale the right motions at the right time
- 5+ years of experience in program management, business operations, strategy and operations, GTM operations, or a similar cross-functional operating role in a B2B SaaS environment
- Proven experience building processes, cadences, and reporting in environments where roles, systems, and playbooks are still taking shape
- Strong analytical skills and comfort defining metrics, standing up dashboards, and using data to identify bottlenecks, root causes, and opportunities to improve a motion
- Excellent program management skills with the ability to drive multiple cross-functional workstreams simultaneously and keep stakeholders aligned
- Strong written and verbal communication skills, especially for field-facing guidance, executive updates, and operational documentation
- Ability to influence without authority across Product, Sales, Solutions, Customer Success, Finance, and Operations partners
- High judgment, strong follow-through, and a bias toward building clear, durable systems rather than reactive one-off fixes
- Comfort operating in ambiguous, early-stage environments where priorities, products, and processes may change quickly
- A builder mentality: you enjoy taking an emerging motion and turning it into something repeatable, measurable, and easier to scale
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
What the job involves
- We're seeking a strategic, highly organized Program Manager to lead the operational backbone for Asana's incubation motions across new product lines
- This is a unique opportunity to help Asana bring early-stage products to market by supporting the specialist sales, solutions, and post-sale teams that sit closest to our incubation customers
- You will work across multiple products in the incubation stage in direct partnership with product GMs, sales and solutions leaders, post-sale partners, and R&D Ops leadership
- Your role will be to create the systems that make these motions scalable and accountable: intake processes, rules of engagement, reporting and dashboards, capacity tracking, stage-gate reviews, field communications, and operating cadences
- Design, launch, and continuously improve the process to engage overlay sales teams across new product lines, including clear entry criteria, required context, routing rules, and escalation paths
- Define, document, and maintain rules of engagement across incubation teams and broader field teams so ownership, handoffs, and responsibilities are explicit
- Partner with GMs and incubation leaders to stand up dashboards and reporting that help leadership understand what is working, what is not, and where intervention is needed
- Own capacity tracking across incubation roles and products so leaders have visibility into coverage, utilization, and bottlenecks
- Develop and maintain field communications across incubation products, including guidance on when to engage the incubation team, what support is available, and how processes evolve over time
- Create and maintain source-of-truth documentation for intake criteria, handoff processes, stage gates, reporting definitions, and field-facing operating guidance
- Partner closely with Sales Ops, Finance, Customer Success, Product Marketing, and field leadership to ensure incubation motions are measurable, aligned, and scalable
- Surface operational risks, repeated failure modes, and process breakdowns early, then drive practical fixes that improve execution without creating unnecessary overhead
- Support the operational setup for new incubation products as they launch, ensuring the right reporting, communication, and accountability mechanisms are in place
- Bring a strong point of view on operational excellence while remaining pragmatic about what needs to be built now versus later
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 88 more jobs at Asana