Marketing Data Analyst / BI Analyst, Capital.com

• Advanced SQL skills and experience with large datasets
• Proficient in Python or R for data analysis and dashboard creation
• Strong problem-solving skills and adaptability to new tools/technologies
• Experience in marketing analytics and familiarity with platforms like Google and AppsFlyer
• Proficient in Tableau

Desirable

• As a Marketing Data Analyst for Shares.com, you will be responsible for analysing performance marketing campaigns and providing actionable insights to drive our marketing strategy
• You will work closely with the marketing team to evaluate campaign performance, identify trends, and recommend improvements
• Your technical skills in data analysis, along with your strong background in math and statistics, will be crucial in optimising our marketing efforts
• Analyse performance marketing campaigns across different channels (Google, Facebook, affiliates, etc.) to assess their effectiveness and ROI
• Develop and optimise complex SQL queries to manage and analyse large datasets
• Use Python/R for data analysis, exploration, and to build predictive models
• Create and maintain dashboards to visualise key marketing metrics and performance indicators
• Identify trends and insights from data to recommend and implement improvements in marketing strategies
• Collaborate with the marketing team to design and execute A/B tests and other experimentations to optimise campaign performance
• Utilise your strong background in maths and statistics to conduct rigorous data analysis and ensure the accuracy of insights and recommendations
• Adapt to new technologies and tools to improve data collection, analysis, and reporting processes