Product Marketing Manager, Lottie
£55-75k
+ Equity
More information about location
2 days a week in office (London Bridge, London)
A family's trusted guide to later life care
Be an early applicant
A family's trusted guide to later life care
21-100 employees
Be an early applicant
£55-75k
+ Equity
More information about location
2 days a week in office (London Bridge, London)
21-100 employees
Company mission
To elevate later life for everybody.
Role
Who you are
- You have 3-5+ years of B2B product marketing experience, ideally in SaaS or marketplace businesses
- You're obsessed with AI and excited by what's now possible. You've experimented with AI video tools, use AI writing assistants daily, and get genuinely excited about personalisation at scale. You see a future where every partner gets content tailored to them—and you want to build it
- You love getting close to customers. You'll talk to partners, research their problems, learn their jargon, and understand their world—so your messaging actually resonates
- You're a natural storyteller. You know how to craft a narrative so it's genuinely engaging—putting a list of features into an email isn't enough
- You're a strong writer. You can make complex products feel simple and valuable in a single sentence
- You care about adoption metrics, not vanity metrics. Opens and clicks matter less to you than actual feature usage
- You’re excited to get stuff done yourself, but you also know when to leverage the expertise of others—like our graphic designer, CRM lead, and partner team to get the best result
- Sound like you but not quite 100%? Apply anyway - we're looking for potential and passion, not perfect a CV match
What the job involves
- The care sector is being transformed by technology, and we're looking for a B2B Product Marketing Manager to help our 6,000+ care providers get the most from Lottie and our SaaS product, Found
- You'll own how we communicate product value, drive adoption of new features, and help partners succeed — whether they're using Lottie’s marketplace to drive revenue or Found to run their operations
- This role is both strategic and hands-on
- You'll own and shape the product marketing function—defining what good looks like, setting priorities, and building the playbook—not waiting to be told what to do
- But you'll also be in the work daily: writing copy, building campaigns, and creating partner communications
- You'll leverage AI tools extensively to move fast and punch above your weight
- We're looking for someone who embodies "outcomes over output"—measuring success by partner engagement and feature adoption, not by the volume of assets produced
- Owning product launches end-to-end—taking full ownership of GTM from strategy through execution, pulling together Product, Design, CRM and Content
- Developing positioning and messaging for both Lottie marketplace and Found that resonates with care operators and regional managers
- Pioneering AI-powered content creation—including personalised video at scale. We're building towards a world where we can generate account-specific demos and materials directly connected to our codebase. You'll be at the cutting edge of what's possible with AI video tools, helping us create personalised experiences for each partner
- Building customer evidence through testimonials, case studies, and success stories
- Defining the metrics that matter—not just opens and clicks, but whether partners adopt features and improve their own results like conversion and occupancy
- What problems will you be solving?
- Driving adoption of what we build – We ship constantly. You'll make sure partners know about new features, use them, and see real business results
- Driving upgrades and expansion – Converting high-usage partners to additional modules through well-designed upsell journeys
- Making complex technology feel simple – Crafting stories that help partners see how Lottie and Found solve their real problems: filling beds, managing enquiries, reducing admin
- Helping partners succeed – You'll develop educational content, guides, and campaigns that help our existing partners get more value from the platform. Partner success is your primary measure
- Building credibility in a traditional sector – You'll develop customer evidence and success stories that show care providers what's possible when they embrace technology
Application process
- First round interview with Lottie’s CXO
- Technical assessment interview with two members of Lottie’s Leadership Team
- Final interview with Will Donnelly (Lottie’s Co-Founder & CEO) and the Hiring Manager
- Candidate Experience: All candidates will be informed of their application status
- Pre-Screen and Screening interview: You'll receive an email notification, but no specific feedback will be provided at this stage
- Case Study: If you are unsuccessful after the case study, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead
- Final Interview: For final-stage candidates who are not offered the role, we will provide feedback via a phone call
Salary benchmarks
Our take
Choosing a care home is often a hugely daunting, complex, and expensive process, coming at a time that's already stressful enough. What's more, the UK's ageing population is growing at an increasing rate, putting more strain on social care than ever before. The result is that 44% of care seekers often ultimately regret their choice of care home, something that has had increasing attention since the start of the COVID-19 pandemic.
Lottie aims to address this in part by simplifying the process of finding the perfect care home for every individual's specific needs. Its online marketplace gives users all the tools to select and compare the UK's best-performing care homes, taking into account CQC reports, facilities, treatment methods, and location.
Having received investment, Lottie aims to continue its growth to reshape the future of the care industry. It is doing so with a strong emphasis on data and real-time information, collecting datasets that will be vital not just to its business operations, but potentially to the UK government and healthcare policy too.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$21m
SERIES A
Jul 2022
$8.2m
SEED
Total funding: $33.3m
Company benefits
- 26 days holiday + Bank holidays
- Flexible working hours
- Everyone owns equity
- Private Medical Insurance
- Cashplan
- Wellness budget
- L&D budget
- A 3-night stay at Unplugged
- 2-weeks Work from anywhere
- 20-weeks full pay for Primary Parental Leave
- 8-weeks full pay for Secondary Parental Leave
- 2-weeks unpaid Carers Leave
- 5-days paid leave for those going through the IVF process
- Workplace Nursery Scheme
- Compassionate Leave
- Employee Assistance Programme
- Access to Mental Health First Aiders
- Quarterly team events
Company values
- Ownership
- Impact
- Nimbleness
- Kindness
Company HQ
Bermondsey, London, UK
Articles
Leadership
Will Donnelly
(Founder & CEO)Prior to Lottie, Will spent 5-years at CBRE where he advised on £2.5bn healthcare M&A deals, supported the NHS during COVID-19, and became an industry leading expert.
Julien Lavigne du Cadet
(CPTO)Before Lottie, Julien was CTO of Zoe where he was part of the leadership team that helped scale their products to millions and revenue from £0 to £100m ARR.
Laura Mahy
(VP Product)Laura started her tech career at Sainsbury's before becoming Deliveroo's first Product Manager. Following this, she's held leadership roles at Deliveroo, Habito and Zoe.
People progressing
Hannah joined Lottie as the company's first Care Expert (Customer Care) following spells in the charity and tech sectors. Since joining, Hannah has been promoted a number of times and is now the Customer Care Lead.
Ruby started as a 4-week Care Expert Intern during University, which was extended. After 1.5 years in the Care Expert team, Ruby moved over to the Marketing team to pursue her career in Social Media!
Diversity, Equity & Inclusion at Lottie
Holly Leckenby Rye (Senior People Manager)
- Fostering an inclusive atmosphere where everyone feels valued and respected
- A wide range of inclusive benefits and policies
- Religious and cultural practices and holidays celebrated
- Job descriptions with inclusive language
- Quarterly anonymous employee engagement surveys
- Bias-free Performance Reviews with quantitive measures in place
- Employee Assistance Programmes
- A diverse social calendar to be inclusive of all employees
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