Event Marketing Manager, Sage

• This role is ideal for someone who enjoys building exceptional event experiences from concept through execution
• 5+ years of experience in event marketing, experiential marketing, field marketing, or B2B event management
• Demonstrated experience planning and executing executive events, customer events, conferences, or strategic marketing programs from concept through execution
• Strong project management skills with the ability to manage multiple events and priorities simultaneously
• Experience managing event budgets, vendors, contracts, travel, timelines, and onsite production
• Excellent communication and relationship-building skills with the ability to collaborate across Marketing, Sales, Customer Success, Executive Leadership, customers, and external partners
• Highly organized with exceptional attention to detail and a proactive, solutions-oriented mindset
• Comfortable balancing strategic planning with hands-on execution in a fast-paced environment
• Willingness to travel approximately 25–35% throughout the year to support customer, company, and industry events

Desirable

• We're looking for an experienced Event Marketing Manager to lead Sage's customer event marketing program
• This role is responsible for developing and executing events that strengthen customer relationships, support account growth, and create meaningful opportunities for customers, prospects, and industry leaders to connect
• From executive dinners and regional roundtables to customer appreciation events, Sage-owned experiences, and customer-hosted events, you'll create memorable experiences that bring the Sage community together
• Working alongside our Event Marketing Lead, who focuses on industry conferences and sales events, you'll own the strategy and execution of customer-focused events that deepen relationships and support long-term growth
• You'll partner closely with Growth Marketing, Customer Success, Sales, Partnerships, and the Head of Operator Advocacy to develop an annual event strategy that supports customer engagement, executive networking, and business growth
• Own and execute Sage's customer event strategy, including executive roundtables, executive dinners, regional customer events, customer advisory experiences, and other relationship-building programs
• Own the strategy and business outcomes for Sage's flagship annual customer event, serving as the primary partner to the event production agency and internal stakeholders to deliver an exceptional attendee experience
• Partner closely with Customer Success, Sales, Growth Marketing, and the Head of Operator Advocacy to develop attendee strategies, strengthen customer relationships, and maximize the business impact of every event
• Lead all aspects of event execution, including venue sourcing, vendor management, contracts, budgets, registration, travel, communications, production, onsite logistics, and post-event follow-up
• Collaborate with Growth Marketing and Marketing Operations to develop integrated promotional campaigns, registration strategies, and attendee communications that drive engagement before, during, and after each event
• Measure event success through attendance, engagement, customer feedback, expansion influence, and overall business impact, using insights to optimize future event strategy and investments
• Identify and launch new customer event formats and engagement opportunities that strengthen Sage's brand, foster peer-to-peer connections, and create memorable customer experiences