Field Marketing Manager, LaunchDarkly
West
$114-134k
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$114-134k
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- 5+ years experience of regional event or field marketing experience within SaaS B2B, with a track record of executing in-person, virtual, and hybrid events tailored to diverse cultural contexts
- Located in the West Coast, Ideally Bay Area
- Sales Alignment: Proven ability to partner effectively with sales teams, understanding the nuances of the sales cycle to align marketing efforts with business goals
- Data-Driven Mindset: Strong analytical skills, with the ability to use data and metrics to influence decisions, optimize campaigns, and track performance
- Technical Proficiency: Familiarity with Salesforce, project management tools, and marketing platforms like 6sense or Looker for tracking and reporting campaign and sales activity
- Organizational Skills: Exceptional project management abilities, capable of managing multiple priorities on time, within budget, and with limited resources
- Industry Knowledge: Understanding of the developer ecosystem and familiarity with DevOps concepts
What the job involves
- LaunchDarkly’s Revenue Marketing team is looking for a Field Marketing Manager to help drive our mission to empower all teams to deliver and control their software
- This role will serve as the bridge between sales and marketing in the AMERS region, reporting into our field marketing senior director
- This role will join our growing Field & Events Marketing team, owning end-to-end planning and implementation of field marketing events in Americas West
- You’ll partner closely with regional sales teams to build and execute a multi-faceted marketing strategy that drives awareness, engagement, and pipeline growth in one of our most dynamic and high-growth regions
- Execution and measurement of field marketing programs (both virtual and in-person) tailored to AMERS audiences, ensuring we educate, engage, and inspire target accounts
- Lead and support the end-to-end management of events, including venue/platform selection, vendor management, creative branding, logistics, partner integration, onsite/virtual support, internal communication, and post-event reporting
- Build a close partnership with AMERS Sales leadership to align marketing efforts with regional business objectives and drive pipeline growth
- Collaborate cross-functionally with product marketing, campaigns and brand/design teams to develop localized messaging, content, and CTAs for field marketing initiatives
- Partner with the Marketing team on pre- and post-event campaign promotion and follow-up strategies to maximize ROI
- Drive Account-Based Marketing (ABM) efforts in the region, curating high-touch/high-value experiences such as events, direct mail, and digital campaigns to engage strategic accounts
- Monitor and report on key metrics, including stage movement, pipeline influence, and regional account penetration
- Operates as a strategic advisor to sales and marketing leadership, providing insights and recommendations for scaling field marketing efforts
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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