Digital Marketing Specialist, Yext
EMEA
Brand visibility platform
Job no longer available
Brand visibility platform
1001+ employees
Job no longer available
1001+ employees
Company mission
To transform the enterprise with AI search.
Role
Who you are
- The ideal candidate is an expert in email marketing best practices, experienced with marketing automation systems, has attention to detail, loves efficiency, and is motivated to build a career in a high-growth, fast-paced environment
- This person should be highly organized, work well within ambiguity, communicate well, and be results-oriented
- This role requires the ability to build creative solutions and see around corners to achieve program goals
- Bachelor’s Degree in a related field
- 2+ years of experience in the role or domain (email marketing, digital marketing)
- Proficient in Marketo and Salesforce
- Demonstrated experience with Marketing Automation Platforms, audience segmentation, all types of email/program templates, and reporting on email performance
- Knowledgeable in email and database compliance, including CAN-SPAM & GDPR
- Experienced in defining scope and schedule while flexible in accommodating scope changes, interruptions
- Self-motivated, effective communicator, diligent with the ability to operate with minimal direction
What the job involves
- The Marketing Team at Yext is looking for a Digital Marketing Specialist to drive the strategy and execution of email, landing pages, and other digital assets to support global campaigns
- You will play a critical role in ensuring that we provide best-in-class digital experiences for our customers
- Collaborate with global and regional campaign managers to understand their channel needs, gather campaign and document requirements, and build assets within Marketo
- Work closely with field marketing and corporate events teams to develop digital assets such as emails and landing pages that amplify event presence, increase registrations, and drive post-event engagement
- Ensure all email programs incorporate best practices and provide the best experience for the customer while meeting program objectives
- Partner with collaborators on campaign targeting and audience segmentation requirements
- Generate and communicate weekly and monthly reports to identify trends and drive change to improve the effectiveness and efficiency of our email marketing programs and processes
- Maintain company brand through email design and content alongside the corporate brand team
- Upload acquired target lists, including lists from events, content syndication, and data purchases, while maintaining marketing database hygiene
- Test & QA all campaigns to ensure leads that interact with our marketing campaigns flow through Marketo and Salesforce correctly. Work closely with our Operations team as necessary to ensure leads are appropriately recorded
- Build Sales email templates as requested
- Help strategize opportunities to evolve email marketing tactics based on your prior email marketing experience
- Ensure the highest quality delivery of all assets, including working with editorial to proofread
- Continuously A/B test to improve results on all activities
- Using past email marketing experience to analyze data and improve campaign performance
- Project management skills and the ability to respond to changing circumstances and priorities while remaining focused on goals
- Proficiency with Project Management tools (ie. Asana) is a plus
- Strong skills in problem-solving, project management, and analysis
- Eager to learn new concepts, particularly related to systems, processes, and tools
Salary benchmarks
Our take
The way people discover brands has changes dramatically over the years and it's no longer just about showing up on a website or ranking well on Google. Customers are finding businesses through AI-powered search, social platforms, maps, voice assistants, apps, and direct messages, often all at once. in this always-on world, brands need to be accurate and visible across countless digital touchpoints, or they risk being overlooked entirely.
Yext is a local brand visibility platform helping businesses make sure customers can find them wherever discovery happens. By using billions of trusted data points, Yext gives companies a clear picture of how their brand is performing and provides the tools they need to manage lising, content, and engagement across search engines, social platforms, websites, and emerging AI experiences. So essentially, they help brands stay visible, trustworthy, and in cotnrol of how they show up online.
The company has been around long enough to see the digital landscape change again and again, yet it continues to adapt as new technologies reshape how people search and engage. By evolving alongside AI and modern discovery tools, Yext has proven it's not just keeping up with the pace of change but helping brands confidently navigate whatever comes next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2016
$0.5m
LATE VC
Jun 2014
$50.3m
SERIES F
Total funding: $118.3m
Company benefits
- Comprehensive Benefits Programme: Our top priority is maintaining our employees' and their families' health and well-being. We offer a robust benefits program, including top-quality health insurance (medical, dental, and vision), paid parental leave, a 401(k) with a match or retirement pension plan, equity, commuter benefits, and more
- Invested in Your Wellbeing: In addition to our top-tier benefits, we offer a holistic wellness program with physical and mental health perks that go beyond the basics. A few employee-favorite perks are our premium, no-cost Calm subscription for relaxation and mindfulness and monthly ClassPass credits for everything from workouts to wellness experiences (cold plunge or massage, anyone?). Run out of credits? No sweat — you can snag more at a discounted rate!
- Collaborative Workspaces: Yext has workspaces in some of the world's greatest cities — from our HQ in New York City to those in Budapest, Greater Washington DC, Hyderabad, London, and Paris. Many teams follow a hybrid work model, giving employees the flexibility to work remotely while also connecting in person at any of our offices. These modern, vibrant spaces are designed for collaboration, fostering the spontaneous interactions and knowledge-sharing that define our global culture.
- Stay Informed: Our leadership team prioritizes transparency at every level, keeping employees informed through newsletters, regular updates, and quarterly company-wide meetings. These forums dive into industry trends, celebrate wins, break down post-earnings results, and outline what's ahead.
- Life-Work Balance: We're all about working hard and having fun, but we know there's no pause button when the workday ends. Our employees wear many hats — parents, caregivers, mentors, volunteers, and more — and we're dedicated to helping blend the best of both worlds. That's why we offer flexible vacation, paid holidays, and sick days, giving you the time to recharge and focus on what matters most with the people you love most.
- Upward Mobility: Career growth isn't just encouraged at Yext — it's a priority. With internal mobility at the heart of our culture, over 20% of our hires in 2024 came from within! Through our Upward Mobility program, we invest in our people by providing opportunities to explore new roles, expand skills, and take on fresh challenges. Whether you're looking to grow in your current role or take your career in a new direction, we're here to support your journey every step of the way.
Company HQ
Chelsea, New York, NY
Leadership
Michael Walrath
(CEO & Chairman)Michael has served as the CEO of Yext since 2009. He is also the Founder of Ohoopee Match Club and co-founder of Atlas Films and WGI Group.
Darryl Bond
(CFO)Darryl initially joined Yext as a Corporate controller in 2015. Since then he has held a number of roles and became CFO in 2022. Previously, he spent 12 years at Ernst & Young, joining in 2002 as a Manager of Assurance Service and becoming Senior Manager of Transaction Advisory Services in 2010.
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