CRM Marketing Manager, Orchard
+ Equity
More information about location
Online real-estate marketplace
Job no longer available
Online real-estate marketplace
201-500 employees
Job no longer available
+ Equity
More information about location
201-500 employees
Company mission
Orchard's mission is to make home-buying stress-free, fair, and simple.
Role
Who you are
- The ideal candidate for this role has hands-on experience executing within marketing automation tools at a start-up or fast-growing company
- 2+ years of experience working with CRM and marketing automation tools (Iterable, Segment a plus)
- Ability to execute with a prioritization focused approach that aligns effort on the highest impact projects and tasks
- Comfort digging into data to figure out the “why” behind results and building out reporting (Looker, SQL a plus)
- Experience working with product and engineering teams to provide detailed requirements around projects
What the job involves
- Orchard is looking for a CRM Marketing Manager to help improve conversion throughout our sales and transaction funnel
- This role will work closely with marketing, sales, product, and brokerage teams to create automated, cross-channel campaigns focused on delivering valuable content to our potential and existing customers
- Create and deploy cross-channel campaigns within our marketing automation tools
- Identify testing opportunities to drive improved campaign performance aimed at delivering against our company growth goals
- Measure results on a daily and weekly basis against campaign-specific conversion metrics
- Institute and maintain industry best practices across CRM platforms and channels
- Operate cross-functionally across marketing, sales, design, product, and engineering to ensure the appropriate messaging is delivered at the right cadence and to the right individual
Our take
In an ever-expanding digital real estate market, Orchard offers home sellers the opportunity to buy before they sell, providing a multitude of selling options. The company aims to relieve typical seller pain points like stagings and showings, negotiations, and buyer financing issues,
Although Orchard is by no means the only digital realtor in this growing market, it has a selection of options and services leveling the playing field with major competitors such as Zillow and Open Door. These include a concierge service which streamlines major hurdles in selling a home, and the company covers the costs and organization involved in improvement work to get houses market-ready on the seller's behalf.
Orchard is also the only company to offer a simple one-time commission fee for selling homes, differentiating it from rivals which also charge a service fee on top. Its strategy is proving successful, and it has quickly expanded across 7 US cities with more in the pipeline. Its success so far has earned it unicorn status and it will no doubt continue its successful growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-39% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2021
$100m
SERIES D
Sep 2020
$69m
SERIES C
Total funding: $235m
Company benefits
- Medical, vision, and dental plans
- 18 weeks paid parental leave + customized one-month transition period
- 10 weeks paid leave for employees who need to care for sick family members
- Flexible PTO
- Team events
- Paid industry certification
- In-person and virtual primary care, fertility and pregnancy support, free fitness classes and discounted gym access, and mental health offerings
- 401(k)
- Employer-sponsored and voluntary life insurance
Company values
- Create raving fans
- Own it
- Find a way
- Treat people with respect
- Mission before team, team before self
- Commit yourself to greatness, every day
Company HQ
NoMad, New York, NY
Articles
Leadership
Court Cunningham
(CEO)Attained an MBA at Harvard and then worked at Bain for 3 years. Spent 5 years working at DoubleClick as SVP of Marketing before becoming CEO of Yodle, an online marketing company, for 9 years.
Phil DeGisi
(President)Experience as Marketing Manager at Walmart eCommerce for 3 years, and previous CMO at CommonBond.co, a fintech startup.
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