Segment Marketing Manager, Anthropic

• Have 10+ years of B2B marketing experience, with significant time in segment, vertical, or ABM leadership roles—ideally in enterprise technology
• Have built demand gen marketing functions or programs from scratch in new markets or regions
• Bring proven success driving land-and-expand motions within large enterprise accounts with complex buying committees
• Possess deep expertise in EMEA enterprise markets, including regional nuances and buyer expectations across key countries
• Excel at creating strategic, personalized campaign approaches that scale across verticals and accounts
• Demonstrate strong stakeholder management and executive communication skills
• Have strong analytical skills to measure program impact and make data-driven decisions in ambiguous environments
• Thrive in fast-paced, high-growth environments where you need to build the plane while flying it
• Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience
• We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed

Desirable

• We are seeking an experienced marketing leader to build and lead our Industries Segment Marketing function in EMEA from the ground up. This is a foundational role that will shape how Anthropic engages enterprise customers across key verticals—including Financial Services, Healthcare & Life Sciences, and Retail —in one of our most strategic growth regions
• As the primary marketing counterpart to the EMEA Industries GTM Leaders, you will develop the go-to-market strategy for enterprise verticals in the region. You'll design and execute programs that accelerate complex sales cycles, engage executive buying committees, and drive pipeline and revenue growth
• This role combines segment-wide strategy with hyper-targeted ABM for high-value accounts, with a focus on Tier 1 accounts
• Create, define and implement the EMEA Industries marketing strategy—including segmentation frameworks, vertical playbooks, and measurement approaches—quickly establishing a clear operating model
• Serve as the strategic marketing partner to EMEA Industries Sales leadership, building tight alignment on account prioritization, goals, and engagement strategies
• Design and execute segment-focused demand generation programs—executive events, digital campaigns, thought leadership—that accelerate 6-9 month enterprise sales cycles and improve conversion rates
• Develop and orchestrate account-based campaigns for priority customers and prospects, including ABM days, executive dinners, personalized content, and targeted advertising that engage buying committees and drive deal velocity
• Create vertical-specific messaging and campaign strategies that address each industry's unique needs, competitive dynamics, and decision-making processes
• Adapt product marketing messages into region- and segment-specific materials—presentations, email sequences, sales enablement—with minimal guidance
• Partner with Solutions, Field Marketing, Campaigns, Comms, and Growth Marketing to deliver integrated programs; collaborate with global counterparts to share insights and scale what works
• Key Objectives:
• Building the EMEA Industries marketing function from scratch—defining account tiering criteria, campaign architecture, and sales partnership rhythms for a new region
• Designing and executing a multi-touch ABM program for Tier 1 accounts across industries like Financial Services and Retail, moving deals from champion-level engagement to executive sponsorship
• Creating a competitive narrative for EMEA industries that addresses competitor comparisons and internal build-vs-buy discussions across different verticals
• Establishing a measurement framework and reporting cadence that demonstrates marketing's impact on pipeline and deal velocity to sales leadership