Head of Global Marketing Campaigns & ABM, LaunchDarkly
$170k
+ Restricted Stock Units
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$170k
+ Restricted Stock Units
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- 8+ years of experience in demand generation marketing, with a significant focus on integrated campaign management in a B2B SaaS environment and at least 4 years in a managerial capacity
- Proven success in designing and executing global marketing campaigns and ABM programs that drive measurable pipeline and revenue impact
- Expertise in designing and executing ABM programs and collaborating with sales teams to enhance messaging and engagement strategies
- Deep understanding of demand generation channels, including digital marketing, email marketing, paid media, and events
- Strong analytical skills with a data-driven mindset and the ability to turn insights into action
- Exceptional leadership, communication, and collaboration skills. Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions
- Experience in SaaS, enterprise technology, or a related high-growth industry
- Familiarity with feature management, developer tools, or technical audiences is a plus
What the job involves
- LaunchDarkly is looking for a Head of Global Marketing Campaigns & ABM to own the strategy, planning, and optimization of our Global Integrated Campaigns and Account-based Marketing (ABM) programs
- As a key member of the Global Demand Generation team, you will be responsible for developing innovative, measurable, and scalable programs that drive pipeline and revenue growth
- Reporting to the VP of Global Demand Generation, this role will lead a team of demand generation professionals, overseeing both large-scale campaigns and targeted account-based programs
- You will work cross-functionally with Product Marketing, Field Marketing, Events, Brand, Partner and Revenue teams to drive measurable ROI, pipeline acceleration, and meaningful engagement with customers and prospects
- Global Integrated Campaigns: Lead the development and execution of a revenue-focused, multi-channel campaign strategy, engaging targeted buyer personas and accounts at each stage of the funnel
- Develop, plan, and execute campaign plans across various tactics, including journey mapping, campaign development, content maps, nurture, events, and programs, to create a consistent customer experience across all channels
- Account-based Marketing (ABM): Oversee the design and execution of scalable ABM programs targeting strategic accounts to accelerate deal velocity and expand account penetration
- Collaborate with Revenue leadership to align on key accounts, define priorities, and ensure tight coordination between marketing and sales efforts
- Cross-Functional Collaboration: Quarterback and be the owner of our global campaign strategy through collaboration with marketing teams including brand, product marketing, digital, content, social, growth marketing, and regional field marketing teams
- Enable Revenue teams, Partners, and the Marketing team on the campaign strategy, program design and playbook guidance
- Team Leadership and Performance: Mentor and manage a high-performance team, fostering an environment of creativity, data-driven decision making, innovation, and growth. Establish the roadmap for creating a world-class Campaigns & ABM function
- Driving Results and Optimization: Establish KPIs for campaigns and ABM programs, ensuring accurate measurement of pipeline contribution, ROI, and overall effectiveness
- Leverage data and analytics to assess campaign performance with a test-and-learn methodology to determine the optimal channel mix, content and segmentation strategies for campaign success. Communicate performance and opportunities across a wide set of stakeholders
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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