Senior Product Marketing Manager, Panorama Education
$119.8-133.2k
+ Annual bonus or commission awards + Equity awards
More information about location
All-in-one educational data platform
Open for applications
All-in-one educational data platform
201-500 employees
Open for applications
$119.8-133.2k
+ Annual bonus or commission awards + Equity awards
More information about location
201-500 employees
Company mission
To improve student outcomes by helping schools and districts act on data.
Role
Who you are
- This is a great opportunity for a smart and passionate marketer to directly impact how businesses and providers experience Panorama Education, while driving change for educators and students nationwide
- 4+ years of product marketing experience in a B2B SaaS organization (EdTech experience is a plus)
- Demonstrated success in leading and managing product launches that align with business objectives and drive measurable outcomes
- Expertise in crafting product positioning, messaging frameworks, and buyer personas, as well as building and implementing scalable processes to ensure messaging consistency across teams
- Experience leading projects and project teams and balancing competing priorities
- Deep experience in collecting and analyzing customer insights and market research to inform and drive strategic product marketing initiatives
- Can work independently or in groups, and know when to ask for feedback or help but can confidently lead initiatives independently and in groups
What the job involves
- As a Product Marketer, you will help to shape, communicate, and launch Panorama’s innovative products to our prospective and existing customers
- You’ll bring audience, industry and opportunity insights to the product development stage
- You’ll collaborate closely with marketing, sales and product teams to help build the development of value propositions, go-to-market plans, including messaging and adoption strategies
- Lead product launches by collaborating with the Product team, building capacity for internal teams, and creating materials that build awareness and demand from prospects and customers
- Gain customer insights through qualitative and quantitative data—K-12 market trends, internal reporting, customer feedback, and more—to inform product development, product messaging, and marketing
- Work closely with Enablement to train sales team members on demo talk tracks and discovery questions to support demo flow
- Partner with Sales to build necessary collateral such as product one pagers, demo decks, product pages, OnDemand videos, etc
- Work with Integrated Campaigns on product roadmap, audience, and upcoming product campaigns & launches
Our take
Educational data is invaluable in ensuring that students are meeting their potential - data such as attendance, behaviour, and grades. Educational professionals typically collect and aggregate this data across spreadsheets, but the time-consuming process of turning this mass of data into actionable insights often leads to it not being analyzed often or at all.
Panorama Education provides an all-in-one educational data platform for schools, featuring unified data entry and dashboards for the analysis of student information. The platform is fragmented into sections on student success, social-emotional learning, feedback surveys and positive behaviour, and provides personalized professional development experiences for teachers to help them better understand how to act on data.
Whilst educational data platforms are nothing new, Panorama Education has taken a smart approach by focussing on providing data entry, analysis, and professional development in a unified, accessible and user-friendly platform. Its recent acquisition of Mesa Cloud, a graduation management system that ensures students are on track to receive a diploma, further enhances its offering with the ability to auto-monitor and flag students who are off-track.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2022
$5m
LATE VC
Sep 2021
$60m
SERIES C
Total funding: $97.6m
Company benefits
- 2 Weeks a Year of Office Closure
- 16 Weeks of Parental Leave
- Wellness Reimbursements
- Option Grants
- Home Office Reimbursements
- Professional Development
- Medical, Dental & Vision
- Choose Where You Work
Company values
- Focus on Student Impact - At all times, we remain focused on the impact we have for students and the families and educators who support them. What makes Panorama unique is our relentless focus on improving education, not just continuing the status quo
- Care About People - We take a human-first approach to building our organization. We care deeply about our teammates, our clients, and the students, educators, and families we serve
- Diversity, Equity, Inclusion, and Belonging -We believe Panorama is strongest when our team reflects the tremendous diversity of the students, families, and educators we serve
- Progress Over Perfection - We believe that the best way to have an impact in the world and to build a great company is through continuous progress, paired with iteration, experimentation, and learning. We strive to get better every day, and we take a growth mindset
- Be Bold, Be Innovative - Achieving Panorama's mission requires creativity, moonshot ideas, and new ways of thinking. We’re willing to try hard things, take big bets, and work on problems that haven’t been solved before
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Aaron Feuer
(CEO & Co-Founder)Experience as a Legal Assistant for Bet Tzedek Legal Services, and was a Tour Guide for Yale University from 2010 to 2013.
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