Head of Demand Generation, BlueOptima

£90-107k

OTE

£75-92k

BASE

Salesforce

Hubspot

Marketo

Senior and Expert level

London

3-5 days a week in office (Newington Causeway, London)

Software development analytics provider

Job no longer available

Software development analytics provider

101-200 employees

B2BDeep TechAnalyticsSaaSAutomation

Job no longer available

£90-107k

OTE

£75-92k

BASE

Salesforce

Hubspot

Marketo

Senior and Expert level

London

3-5 days a week in office (Newington Causeway, London)

101-200 employees

B2BDeep TechAnalyticsSaaSAutomation

Company mission

To help realise the potential of every individual by creating a transparent and dynamic environment filled with high performers who are motivated.

Job

Company

Role

Who you are

Proven experience in demand generation or a related marketing leadership role, ideally in the SaaS or tech industry
Strong understanding of B2B marketing, sales processes, and revenue generation
Hands-on experience with CRM (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo)
Excellent analytical skills and a data-driven approach to decision-making
Exceptional communication and collaboration skills

What the job involves

The Head of Demand Generation will be pivotal in shaping BlueOptima’s marketing strategy and driving scalable growth
This leader will collaborate closely with the Sales Development Representative (SDR) and outbound sales functions to create and execute demand-generation initiatives that attract, engage, and convert target audiences into high-quality leads and opportunities
Strategy Development:
Develop and implement a comprehensive demand generation strategy aligned with company goals and sales targets
Identify and prioritise key marketing channels to maximise lead acquisition and nurture conversion rates
Campaign Management:
Plan, execute, and optimise multi-channel marketing campaigns, including email marketing, paid media, content marketing, webinars, and events
Leverage data analytics to track, measure, and optimise the effectiveness of campaigns
Collaboration and Alignment:
Partner closely with SDRs and outbound sales teams to ensure seamless lead handoffs and follow-ups
Align marketing campaigns with sales objectives and feedback to refine targeting and messaging
Lead Generation and Nurturing:
Design and manage lead scoring and nurturing programs to improve the quality of leads passed to sales
Monitor and enhance the performance of inbound and outbound marketing funnels
Technology and Tools:
Oversee the implementation and utilisation of marketing technologies (e.g., CRM, marketing automation platforms)
Continuously assess and refine the MarTech stack for improved efficiency and effectiveness
Leadership and Team Building:
Build and grow, then lead and mentor the demand generation team, fostering a culture of innovation and accountability
Collaborate cross-functionally to amplify the impact of marketing initiatives

Salary benchmarks

Our take

BlueOptima is changing the way businesses manage software development. Its platform offers detailed insights into the coding effort invested by developers, teams, or vendors across any project, sprint, or task. It works across all languages, platforms, and locations, giving managers a clear picture of resource utilisation to make smarter decisions.

In addition, BlueOptima provides a global industry benchmark for software development and has launched the world's first technical recruitment assessment platform, which accurately predicts workplace performance. By using its software, companies can boost team performance by up to 20% and reduce security risks linked to open-source code.

With clients like Hitachi Energy, BPI, Archer, and several global banks and Fortune 50 companies, BlueOptima is trusted by leaders in industries worldwide.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Company benefits

32 days of holidays (including bank holidays)
Work from Home Equipment allowance
Flexible Work from Home - 2 days remote a week
Flexible Work from Long Distance - 4 weeks a year
12 Weeks Paid Maternity and Paternity Leave
Pet friendly office
Sponsored Learning Opportunities
Cycle2work scheme
Team Socials
Annual Leave purchase (up to 5 extra days)

Company HQ

London, UK

Leadership

Jason Rolles

(Managing Director)

Background in Asset and Credit Management and Consulting at JP Morgan, Barclays, UBS and Accenture.

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