Product Marketing Manager, Enthuse
2-5 days a week in office
Donation, fundraising, and event management tools
Be an early applicant
Donation, fundraising, and event management tools
21-100 employees
Be an early applicant
2-5 days a week in office
21-100 employees
Company mission
To transform digital fundraising, support good causes and to help them grow.
Role
Who you are
- Experience as a Product Marketing Manager in a rapidly changing, growth environment
- Demonstrable experience in creating product marketing materials (specifically competitive overviews, sales slides and landing pages) and a portfolio/example of work for reference
- Experience in the delivery of product launches (new products, not just features)
- An ability to translate complex functionality into easy-to-understand messaging
- Experience investigating new product growth opportunities (e.g. upsell, new market opps)
- Experience collaborating with senior members of staff
- Experience in creating user personas and understanding the requirements of creating them
- An ability to produce actionable insights from data
- You enjoy working autonomously. You will work within a supportive environment but will likely be curious and a self-starter
What the job involves
- Reporting to the Marketing Director, you’ll drive how we bring new products and features to market, ensuring every launch is clearly positioned, compellingly communicated, and delivers real impact for customers and growth for Enthuse
- Own all product marketing material creation from competitor overviews, to product marketing slides, website content, social activation, product demos and more
- Create personas for different audiences based on market research and data
- Create message houses for product launches to ensure messaging is consistent, communicates our USPs and appeals to our target audience
- Present collateral to the sales team and be on hand to answer any questions
- Work with the Product Director to deliver training on new product launches for the Sales team
- Coordinate with the content team to deliver customer references - from beta launch testimonials to full video case studies
- Pay high attention to detail and work with the content team to create compelling and persuasive content
- Play a key role in product marketing cross-functional squads. Collaborate with other senior team members and make other teams accountable for getting the launch done on time, on budget and to a high standard
- Coordinate with teams to set the timeline for product launches and work closely with the marketing teams to ensure a clear roll out plan to customers, as well as paid media plan and organic activation is planned and revenue targets are hit
- Collaborate closely with the product team to identify detailed features of products and understand the customer benefits
- Collaborate closely with the senior team to create pricing strategies
- Look at revenue from existing customers and calculate how to make our products sticky and help drive adoption across multiple solutions
- Monitor results of product launches and provide executive reports on lessons learned
- Assist the leadership team with research into new product strategies and areas of growth to expand our total addressable market
Salary benchmarks
Our take
Enthuse offers white-label donation, fundraising, and event management tools for charitable organisations looking to streamline operations under their own brand. The company is performing strongly, too: over the past decade, it has helped facilitate over £100 million in donations, and recently replaced Virgin Money Giving as the London Marathon’s fundraising partner.
The company adeptly expanded to cover virtual offerings, following the digital transformation of the events and fundraising industry over recent years. This sees no sign of receding, and Enthuse's clients include Macmillan Cancer Support, NSPCC, WWF, and Save the Children.
With Gen-Z now almost 50% more likely to give to charitable causes, and this generation more tech-savvy and online than their predecessors, charities will do well to double down on digital avenues. This is true of charities across the globe, and Enthuse is going through a period of international expansion following multiple funding injections. 2026 also saw it acquired by Access Group, which will expand the former's customer base to Access Group's 160,000-strong SMB customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2021
$4.8m
SERIES A
Apr 2019
$3.8m
SEED
Total funding: $12.6m
Company benefits
- We celebrate together with an early Friday finish with optional team drinks, team incentives, and a variety of company socials
- We believe in giving back and give you one paid day to fundraise for a charity of your choice
- We want you to travel well with the Cycle to Work scheme, season ticket loan, and a London-based office
- We will support your journey through our learning and development program with an allowance for training each year and Personal Development Plans, as well as a mentor program that offers structured support from senior team members
- Holiday allowance: 25 days holiday and bank holidays (33 in total). We increase holidays based on length of service, so for every year you’re with us, you’ll get an additional day’s holiday up to 28 days. We also offer an additional 5 days of unpaid holiday
- We offer a generous equity options scheme at a fast-growing, stable company backed by socially responsible investors. We give back to all our employees who get us closer to achieving our mission
Company HQ
Finsbury, London, UK
Leadership
Chester Mojay-Sinclare
(Founder)Previously CEO of Primo Events, was named in the 2018 Forbes 30 Under 30.
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