Social Community Manager, Moonbug
FTC
More information about location
Entertainment company for kids
Be an early applicant
Entertainment company for kids
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- 2 + years of experience working in a social media / community / customer support role
- Experience with a family-focused brand or industry a plus
- Have an understanding of how communities operate across major social media platforms
- Can work to a specified tone of voice and with brand-led strategic messaging
- Experience with of building a social media following organically, using the community to drive engagement
- In tune with US trends and popular culture – particularly around the topics of parenting and young kids’ interests
- Excellent organizational & communication skills
- Ability to work collaboratively within a larger team
- An understanding of how brands, talent, and influencers operate on social
- Positive attitude with a can-do spirit
What the job involves
- We have an exciting opening for a Community Manager to join the Social team for our biggest franchises
- We are a young high-growth business, and this is a unique opportunity to help build our community for two of the fastest growing and most fun brands in the kids’ entertainment space
- The Community Manager will be the first point of contact for fans and partnership inquiries from social, email, and mail
- The Community Manager plays a pivotal role in ensuring fans feel heard, and understood and can access the real people behind their child’s favorite shows
- Further, this role has the unique opportunity to gather and surface consumer insights that help drive decision making for the larger business
- The Community Manager will also play an integral role in the social content capture and creation process, using learned insights around past performance and trend data to inform future content themes
- Own and refine the branded tone of voice ensuring it’s engaging with US parent audiences
- Monitor and respond to comments and messages on our brand handles across TikTok, Instagram, and Facebook in brand tone of voice
- Initiate conversations and foster discussions to build relationships with community members, including managing and monitoring Facebook Groups
- Organize and manage online events and activities to increase engagement
- Address audience inquiries and resolve issues in a timely professional manner, and help build brand trust & loyalty
- Other duties as assigned
- Identify and engage with target brands, talent, influencers and thought leaders on social
- Surprise and delight super fans and influencers on social and by sending gifts
- Build and maintain relationships off handle with target audiences of parent, influencer, and talent accounts
- Promote a positive and inclusive community environment
- Identify trends and insights to inform social content and engagement strategies
- Stay up-to-date with the latest social media trends and best practices
- Coordinate with marketing, PR, and other relevant teams to ensure a consistent brand message
- Act as the team’s ear to the ground, getting in the weeds to help the broader team best understand our communities and their attitudes toward the brands
- Connect with influencers, community leaders, and ambassadors to identify collaboration opportunities and best drive growth across different platforms
- Use communities to obtain feedback and craft social stories for the broader business units at Moonbug
- Collect UGC and manage a content database used by the Social Media Manager
- Build and grow a community of US parents and caregivers through engagement & interaction
- Foster the community to help it grow and thrive across multiple brands
- Help make the community feel part of the brand to deliver brand loyalty
- Work collaboratively with the social media and brand team to create the best in the class community management
Our take
Moonbug is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
Despite its relatively recent inception in 2018, the company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand seeks to raise the profile and recognizability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company benefits
- Life Insurance
- Private Health Insurance
- Parental Leave
- Wellness Resources
- Others
Company HQ
Camden Town, London, UK
Leadership
John Robson
(COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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