Digital Demand Generation Manager, Sisense
$125-155k
Salary applicable to CO, NYC and CA based candidates only and may vary by other locations
More information about location
AI-driven business analytics platform
Job no longer available
AI-driven business analytics platform
501-1000 employees
Job no longer available
$125-155k
Salary applicable to CO, NYC and CA based candidates only and may vary by other locations
More information about location
501-1000 employees
Company mission
To accelerate product innovation through AI/ML capabilities. Our global analytics platform lets customers drive better, faster decisions for their business and end users.
Role
Who you are
- B2B SaaS experience, startup culture mindset and strong understanding of growth marketing principles with a track record of driving customer acquisition and revenue growth
- Proven track record of generating meetings and pipeline
- 5-7 years in digital marketing, growth marketing, field/channel, demand generation, or events marketing experience
- A strong pulse on what good campaigns look like, and how to achieve it
- Ability to interpret data, derive insights, and make data-driven decisions to optimize campaign performance
- Experience with Marketo / HubSpot, GA4, and SFDC
- Able to work with global teams and support global markets
- Can-do-attitude: highly motivated, self-starter who can quickly adapt in a dynamic work environment
What the job involves
- As a Digital Demand Generation Manager, you will execute integrated campaigns across digital touchpoints, optimize campaign effectiveness, track and communicate performance, work closely with the sales and ADR teams
- You will be reporting to the Director of Growth Marketing and will work in a fast-paced, agile and collaborative marketing environment
- This is a critical role in building a forecast model, aligning program investment to the marketing budget, and being held accountable for ARR contributions
- Have a user-first mindset - what keeps our target audience up at night, what are their pain points and how we can help them solve for their needs
- Identify and understand top channels for the target audience and the best approach for each channel, demand creation vs demand capture, and how to activate
- Proactively create programs to meet quarterly funnel goals, including net new names in the system, MQLs, opportunities, and deals. Programs include ABM, paid search, display, paid social
- Set goals, milestones and timelines for campaigns
- Understand key product initiatives and sales goals to help achieve them
- Identify content to help prospects progress from discovery to conversion
- Drive creation of campaign pages and assets needed to execute on programs, including ADR scripts, ad copy, email nurtures
- Oversee all content touchpoints on digital channels and be responsible for demand creation and demand capture activities
- Use data and analytics to measure and improve the performance of demand generation efforts
- Report on the success of demand generation campaigns, using metrics such as MQLs, first meetings, pipeline, and revenue
- Know CRO principles, continually improve landing pages, chatbot experience and ads
- Understand each channels impact on revenue, what’s driving success and what are the projected outcomes for the next quarters
- Collaborate with external resources to ensure our paid and organic search and social programs are continuously optimized, reaching our ICP, and converting to meetings and opportunities
- Collaborate with GTM teams, understand net new logo goals to build strategies to achieve them
Our take
Sisense is one of the fastest-growing business intelligence firms based on an AI-driven model. The company has established offices in cities including San Francisco, Tel Aviv, London, and Tokyo during its nearly 20-year history.
Business intelligence is a huge market globally, meaning that there is considerable competition in Sisense’s niche, including such platforms as Tableau, Looker, and Qlik. However, Sisense has been widely recognized in the industry, winning various awards that showcase how well-regarded the company is.
The company has undergone several funding rounds and cited intentions to continue adding to its offering in the future. Past updates have included the launch of Sisense Notebooks, a code-first functionality that empowers data analysts tools to conduct advanced analysis using SQL and Python, and most recently an integration with ChatGPT that enables customers to automate time-consuming data preparation tasks.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2020
$100m
SERIES F
Sep 2018
$80m
SERIES E
Total funding: $278m
Company benefits
- Flexible time off: Sisense has generous time off policies to allow our employees to rest, recharge, and maintain a healthy work-life balance. Whether it’s through our Flexible Time Off Policy or our standard PTO Policy, you’ll be given ample opportunity to take some time away from work. We value your well-being and empower you to take ownership of your well-deserved time off
- Paid holidays and quarterly wellness days: Along with the 15+ paid holidays each location receives, we also have ‘Coming up for Air Days’ at the end of every quarter so our employees can rest and recharge. We also currently offer Half-Day Summer Fridays in the months of July and August, where employees can end their days at 2 pm local
- Global parental leave: We believe everyone should have an equal opportunity to advance their careers and build a family. We provide a minimum of 12 weeks of parental leave paid at base salary for the birthing parent/primary caregiver and a minimum of 4 weeks of parental leave paid at base salary for the non-birthing parent/secondary caregiver. Whether you’re welcoming a new addition to your family through birth, adoption, or foster care, we want you to take the time you need to bond with your newest family member without worrying about your job security or financial well-being
- Performance > Pay: We have annual performance reviews where all employees who have been with Sisense for at least 6 months are eligible for promotions and merit. There are systems in place to regularly review our compensation policies and ensure they are equitable and at market rate
- Stock options: All full-time employees receive stock options as part of their compensation package
Company HQ
Garment District, New York, NY
Leadership
Ariel Katz
(CEO)Promoted from CPO to CEO in 2023, Ariel has 25+ years of experience in enterprise cloud products and also played a role at Microsoft where he established and built Power BI.
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