Senior Lifecycle Marketing Lead, Relay
Salary not provided
+ Equity
SQL
Hubspot
Braze
Senior and Expert level
Toronto
3+ days a week in office
Online business banking and money management
Be an early applicant
Online business banking and money management
201-500 employees
FintechB2BBankingPaymentsSaaSAutomation
Be an early applicant
Salary not provided
+ Equity
SQL
Hubspot
Braze
Senior and Expert level
Toronto
3+ days a week in office
201-500 employees
FintechB2BBankingPaymentsSaaSAutomation
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- You have 5+ years in lifecycle marketing, CRM, or growth marketing
- You have a track record of building retention and engagement programs that drive multi-product adoption, subscription growth, or similar revenue outcomes
- You bring deep expertise in customer segmentation, behavioural analytics, and journey design across channels
- You translate business objectives into clear, effective lifecycle marketing programs
- You influence and align cross-functional partners at the manager and leadership level
- You are analytical and comfortable turning data into confident decisions
- You are proficient in marketing automation platforms: Iterable, Braze, HubSpot, or similar tools
- You write strong copy, give creative direction, and maintain quality from brief to launch
- You manage complex, cross-functional projects across teams and timelines, using strong project management to maintain momentum and quality
- Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit
Desirable
- You are familiar with AI tools for productivity or analysis
- You are proficient in SQL
- You have experience marketing fintech products to SMB customers
What the job involves
- We’re looking for a Senior Lifecycle Marketing Lead to own Revenue products, existing customer engagement, and win-back/reactivation across our product ecosystem.
- Your mission: building lifecycle programs that drive retention, engagement, and revenue for customers past their first 30 days. You'll partner with Marketing, Product, and Data leadership to turn business priorities into customer journeys that ship and perform
- This is a high-impact individual contributor role for someone who can operate strategically, execute with precision, and build from scratch.
- You’ll set the lifecycle strategy, establish best-in-class practices, and mentor teammates – while still rolling up your sleeves to launch high-visibility campaigns with urgency and craft. The work you lead will deepen customer relationships, expand product usage, and raise the bar for how lifecycle marketing drives growth across the company
- Lifecycle Strategy & Ownership: Own reactivation, win-back, and existing customer engagement across Revenue products and Subscriptions. Partner with PMM and Product on subscription attach, upgrade journeys, and multi-product adoption for customers past their first 30 days. Build programs and measurements from scratch where none exist today
- Cross-Funnel Journey Design: Architect multi-channel journeys in Iterable across email, push, SMS, and in-app. Focus on repeatable infrastructure over one-off campaigns. Drive adoption of advanced automation, experimentation frameworks, and platform capabilities while maintaining governance standards for compliance, frequency, and deliverability
- Data & Experimentation: Run experiments tied to business KPIs: ARPU, subscription attach, multi-product adoption, churn. Partner with Analytics to define baselines, size opportunities, surface insights, and own reporting for your scope
- Cross-Functional Collaboration: Work with Product, Marketing, Data, Design, and Compliance to shape quarterly priorities, align on GTM plans, and turn business objectives into lifecycle programs that ship and perform
- Mentorship & Standards: Coach junior and mid-level teammates on campaign builds, experimentation, and craft. Define best practices for QA and workflow automation. Be the escalation point for technical problems in lifecycle platforms
- AI Integration: Use AI to accelerate analysis, content development, and experimentation. Identify opportunities to embed AI into lifecycle workflows for personalization, journey optimization, and reporting automation. Introduce repeatable patterns that the team can adopt
- What Success Looks Like
- Multi-Product Adoption: Measurable improvements in cross-sell, upsell, and subscription attach rates across existing customer segments
- Cross-Funnel Cohesion: Connected customer journeys that reduce drop-off between stages and improve time-to-value for key segments
- Platform Advancement: Adoption of advanced automation, experimentation frameworks, or AI workflows that make the team faster and more consistent
- Operational Maturity: Documented governance standards, repeatable QA processes, and a predictable campaign cadence with clear accountability
- Team Development: Junior and mid-level teammates you coach show measurable skill growth and increased ownership
- Cross-Functional Impact: Lifecycle insights that shape product decisions, GTM plans, and retention strategy beyond your direct scope
Application process
- Stage 1: A 30-minute Google Meet video call with a member of the Talent team
- Stage 2: A 60-minute Google Meet video call with the Director, Lifecycle Marketing
- Stage 3: A 45-minute in-person interview with a member of the Leadership team
- Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
58% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2024
$32.2m
SERIES B
May 2021
$15m
SERIES A
Total funding: $51.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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