Lead Generation Specialist, Scratchpay
$85-100k
Healthcare financing provider
Be an early applicant
Healthcare financing provider
21-100 employees
Be an early applicant
$85-100k
21-100 employees
Company mission
Scratchpay's mission is to help more patients and pets get access to the care they need to live happy lives.
Role
Who you are
- The ideal candidate will be curious, collaborative and driven to have an impact on results
- At least 2 years professional work experience executing B2B Lead Generation campaigns across multiple channels
- Experience with Lead Scoring, Lifecycle Management and Nurturing approaches
- Proven track record of optimizing multi-channel lead to conversion campaigns across multiple customer segments
- Fluency with CRM tools (HubSpot or Salesforce preferred)
- A working knowledge of Marketing Automation Tools and the necessary data foundations to support targeting and personalization at scale
- Familiarity with common Marketing Analytics tools (e.g. Google Analytics)
- Ability to communicate campaign results through a working knowledge of testing approaches and marketing attribution methodologies
- Strong organizational skills with the ability to manage multiple lead generation projects simultaneously
- Demonstrated commitment to ongoing professional development and continuous learning
- Experience working in Financial Services Technology or Health Care Technology preferred
What the job involves
- Scratch is hiring a Marketing Specialist responsible for Lead Generation
- This role plays a critically important role in making first impressions with our customers; educating them in their discovery process as they research core offerings of the Scratch Platform, and building awareness as we innovate and provide new tools to support their teams’ success
- We are seeking someone with a history of exceptional lead gen campaign execution; working as a partner across design, sales and operational stakeholders to achieve results in a team-first environment
- Reporting to Scratchpay’s Marketing Manager, this role will be responsible for supporting SMB Lead Generation activities, with a primary focus on Veterinary market
- This role will leverage the modern tools, and work collaboratively across an exceptional team to generate inbound leads through the planning and execution of content marketing, digital/social, print and tradeshow
- Regular responsibilities of the role include coordinating our editorial calendar, and execution against that plan - including copywriting, media planning (e.g. white papers, webinars), lifecycle email coordination and trade show planning
Application process
- Submit your resume
- Answer the custom questions provided
- Feel free to add any additional information or documents you believe are relevant to your application
- We look forward to reviewing your application!
Our take
Access to healthcare for both humans and pets can often be unaffordable, but the nature of the situation means people are forced to find a way to pay. This often involves unfair lending rates or hidden fees within payment plans, a tactic that unfairly preys on those least able to afford it.
Scratchpay provides healthcare financing solutions for both human and pet healthcare, allowing customers to apply for payment plans across various time periods. The company provides its "Take 5" plan of five bi-weekly payments at zero percent interest, a plan which doesn't include hidden fees and is not subject to prepayment penalties or deferred interest.
The company has raised considerable funding which will be invested in developing new technology to help medical providers better connect with their clients and manage the end-to-end patient experience. Scratch is processing over $1 billion in payments annually, and is planning for further expansion as the popularity of buy now, pay later services continues to grow in the health care sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2022
$35m
SERIES C
Sep 2020
$0.8m
EARLY VC
Total funding: $58.9m
Company HQ
Eagle Rock, Los Angeles, CA
Leadership
John Keatley
(CEO)Experience as Director of Financial Planning & Analysis, Vice President of Finance, and CFO of Green Dot Corporation from 2004 to 2013. CFO of Klarna from 2013 to 2015.
Caleb Morse
(President)Senior Analyst of FP&A & Revenue and Senior Director of Banking Operations for Green Dot Corporation from 2007 to 2012. Experience as CFO and Head of Growth for Meridith Baer Home.
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