Senior Lifecycle Marketing Associate, Prose
$75-85k
3 days a week in office (Brooklyn, NY)
Personalized hair care
Posted today
Personalized hair care
201-500 employees
Posted today
$75-85k
3 days a week in office (Brooklyn, NY)
201-500 employees
Company mission
To create haircare that’s one-in-a-million.
Role
Who you are
- You have 2+ years of experience working on ESPs (Iterable, Braze, Klaviyo, etc.) and basic email coding knowledge using HTML, CSS, template scripting. Excellent communication skills and attention to detail are also required. Ability to execute and QA day-to-day operational tasks to support the Lifecycle marketing program from creative setup and supporting HTML coding to testing/QA and deployment to intended audiences
- Analyzing and reporting program performance expertise to proactively report on campaigns impact, users behaviors and experimental results/learnings is also required
- Strategic communications interest and frameworks to improve communications performance and understanding of email and sms marketing best practices on both the marketing and transactional side
- Cross functional collaboration mindset with experience working in cross-functional project teams in a startup environment. If you are ready to take on a challenging and rewarding role that has a significant impact on the business, we encourage you to apply for this fun and exciting opportunity
What the job involves
- We are looking for a Lifecycle Marketing Senior Associate who brings a sharp operational mindset and a passion for marketing execution to help power our retention and engagement initiatives.
- You will be the key owner of our marketing operations workflows, ensuring all lifecycle communications (email and SMS) go out flawlessly and are continuously optimized for performance.
- Also, you will work on specific audiences strategies involving briefing and cross-collaboration
- You will report to the Senior Lifecycle Marketing Manager and work closely with creative and data teams to drive campaign success across one-off and automated journeys.
- Ideal candidates have experience with marketing operations and communication strategy in lifecycle marketing, especially in fast-paced environments
- Own all campaigns QA and operations: Lead the end-to-end QA process for our email and SMS campaigns (automated flows and one-time sends), ensuring flawless execution, timely deployment, and adherence to brand and technical standards
- Support campaign briefing and production to drive personalization: Help shape campaign briefs, coordinate with creative and copy teams, and manage workflows to bring campaigns to life with clear timelines and expectations
- Contribute to retention and engagement efforts: Execute omni-channel lifecycle journeys to boost retention, focusing on optimizing experiences across touchpoints like cross-sell, churn prevention, winback and loyalty
- Drive data-informed execution: Support the pull and interpretation of performance metrics to inform testing, segmentation, and journey enhancements. You’ll help translate insights into operational improvements
- Execute on the promotional and editorial calendar: Maintain alignment on key moments, working closely with content, retention, and product teams to deliver personalized, high-performing campaigns
- Collaborate cross-functionally: Work closely with lifecycle, analytics, and creative teams to implement new journeys, QA existing ones, and bring new programs to market with excellence
Our take
Prose's products stem from the recognition that each individual's hair is unique, with various types and textures. Embracing this diversity, the company believes in the power of personalization to ensure everyone can access the hair care they truly need. To combat the one-size-fits-all approach of the hair care industry, Prose offers bespoke hair care solutions.
Amidst a booming trend of health and beauty personalization, Prose stands out among its competitors in the bespoke hair care arena. What sets the company apart is its unwavering commitment to the environment. Having achieved a significant milestone by becoming the first carbon-neutral custom beauty brand, attaining climate neutrality in 2021.
Prose's success has attracted substantial investments and interest, underscoring the industry's confidence in its products. With increased funds, the company aims to scale its operations and reach a broader customer base. As the demand for personalized beauty products continues to rise, the market is expected to expand, offering Prose ample opportunities for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company benefits
- Company sponsored health care plan (medical, dental and vision plans)
- $125 monthly wellness allowance
- Free lunch in office, weekly and an abundance of office snacks
- A Competitive and flexbile PTO policy
- 401k + matching
- FSA and commuter benefits
Company HQ
Williamsburg, NY
Leadership
Arnaud Plas
(CEO & Co-Founder)Former VP of Digital and eCommerce Strategy at L'Oréal, where they previously also worked as Skincare Group Manager and as Styling and Mencare Group manager.
Nicolas Mussat
(CTO & Co-Founder)Previously CTO at Meilleurs Agents. Former R&D Engineer at Delos France.
Catherine Taurin
(R&D Advisor & Co-Founder)Former R&D and Purchasing Director at CTRC Jf Lazartigues. Previously R&D Manager, Dyes Products and Haircare Products at Ales Groupe.
Paul Michaux
(Product & Co-Founder)Worked as Special Projects Manager, Corporate Strategic Marketing for L'Oréal. Former Assistant Brand Manager, Marketing Development at Parfums Christian Dior.
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