Mercaux CEO Olga Kotsur’s elevator pitch is simple and effective: Mercaux does for physical retail stores what Shopify does for eCommerce. The platform offers an extensive suite of features for customer experience, store efficiency, behaviour data, and omnichannel sales – all with the end goal of equipping physical stores with the same depth of insight that digital stores have.
The company has been around since 2013 and has been expanding its footprint steadily (and responsibly) across Europe and the US. Now, however, Mercaux is in a prime position to really accelerate its growth. This is chiefly because the importance of physical stores has come back under the spotlight despite eCommerce’s boom, mainly due to their overall contribution to brand impact, rather than just sales.
The fact that Mercaux’s platform allows retailers to better measure in-person customer experience and follow up across other channels could prove to be huge. Its current clients include major brands like Nike, French Connection, and Holland & Barrett, so it's clearly on the right path to continue its success.
Steph
Company Specialist at Welcome to the Jungle