The weight-loss market has seen a number of game-changing innovations for fat-burn strategies and measuring calorie intake, but there has been little improvement made to the way we measure progress - a critical component in maintaining the drive to continue exercise and healthy eating habits. Invoy supplies a breath analyzer for measuring fat burn on a day-to-day basis, that gives more immediate, true results for progress than the classic and often demotivating weighing scales.
Weighing scales have never been a good way to track weight-loss efforts, as factors such as water and muscle gain can make results unclear, and it can take more than a week to make sense of any weight changes. To combat this, Invoy combines its breath analysis device with a coaching platform that makes clear the correlation between habits and results, encouraging users to move forward with the weight-loss methods that work best for them. The analyzer is easy and quick to use, meaning it does not encumber daily routines, and provides users with a scientific understanding of their fat metabolism.
The team at the company, which is stacked with scientific credentials, has continuously iterated the product, keeping it at the height of healthcare standards and usability. It also maintains a service of "compassionate" analysts that help connect the dots between users’ data and actions. Moving forward, it can be expected Invoy will look to scale its operations - there is certainly room for it to expand, as the weight-loss market is valued at over $3 billion and growing
Freddie
Company Specialist at Welcome to the Jungle
