Freelance Associate Strategy Director, ATTN:
Mobile-first, issues-driven media company
Job no longer available
Mobile-first, issues-driven media company
101-200 employees
Job no longer available
101-200 employees
Company mission
To combine informative content with entertainment content to provide enjoyable and informative information for consumers.
Role
Who you are
- 8+ years of experience in strategy roles within creative agencies, brand teams, or social-first environments
- Deep understanding of social platforms, creators, and how culture moves online
- Strong ability to connect data and insight with creative instinct
- Clear, compelling communicator with strong presentation skills
What the job involves
- The Associate Strategy Director is a senior strategic leader who helps shape and deliver modern, culturally fluent brand and campaign strategies
- This role sits at the intersection of insight, creativity, and performance, partnering closely with Creative, Account Management, and Analytics to ensure our work is both culturally resonant and commercially effective
- You will lead strategy across key accounts, mentor junior strategists, and play a hands-on role in turning data, culture and audience understanding into sharp strategic direction
- Lead strategic development across brand, campaign, and always-on social initiatives, ensuring ideas are grounded in audience insight and cultural relevance
- Partner closely with Creative and Account Management to shape briefs that inspire bold creative work and align to business objectives
- Own audience, cultural, and competitive research, translating insights into clear strategic POVs and platforms
- Lead performance reporting and analysis, translating campaign results into clear insights and actionable strategic recommendations for clients and internal teams
- Guide optimization and learning agendas, using performance signals to evolve work in real time and inform future strategy
- Present strategy confidently to senior clients, building trust and acting as a thought partner
- Mentor and develop junior strategy talent, setting a high bar for rigor, curiosity, and clarity
- Collaborate cross-functionally to ensure strategy is integrated across paid, owned, earned, creator, and commerce touchpoints
Our take
ATTN: is a media company that creates short-form news content for social media, designed to engage Millenials and Gen-Z. It stands out by covering topics often overlooked or underexplored by traditional news outlets, such as drug policies, feminism, and income inequality.
While platforms like Vox Media and BuzzFeed mix entertainment with news, ATTN: has carved out a unique space focused on important issues and presenting them in an easily digestible format. With a blend of humor and pop culture references, ATTN: connects with young audiences, earning over 18M followers.
ATTN: has reached major milestones that position it for continued success. Its partnership with Instagram, which is typically reluctant to compensate publishers, is a breakthrough that will help drive impactful content. Additionally, the 2022 acquisition by Candle Media led to even greater growth, expanding ATTN:'s reach across multiple platforms while staying true to its core mission. In 2026, Candle Media sold a majority stake back to ATTN's co-founders, who will reinvest the profits back into the company, setting it up for a new phase of growth and an exciting future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2018
$15m
SERIES C
Feb 2016
$18m
SERIES B
Total funding: $37.1m
Company benefits
- Parental Leave: Generous paid leave for new moms and dads
- Health Insurance: Comprehensive health insurance for employees and their families
- 401k Plan: Retirement plan (401k)
- Unlimited PTO: Paid time off (vacation, sick, and public holidays)
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Matthew Segal
(Co-Founder)Studied at Kenyon College before co-founding OurTime.org. They spent 3 years there before co-founding ATTN: in 2014.
Jarrett Moreno
(Co-Founder)Studied at Kenyon College before co-founding OurTime.org alongside Matthew. They have been a Board Member at NORML since 2017.
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