Omni-channel Marketing Manager, Honor
$99-110k
In-home care network
Posted today
In-home care network
501-1000 employees
Posted today
$99-110k
501-1000 employees
Company mission
To change the care industry by building the first-of-its-kind care network and expand the world’s capacity to care.
Role
Who you are
- The ideal candidate combines strong strategic thinking, operational expertise, and a deep understanding of omnichannel marketing, with a proven ability to foster collaboration and implement data-driven solutions that drive client retention and growth
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in digital marketing, marketing operations, or omnichannel campaign management
- Experience working with or supporting a franchise or multi-location business model preferred
- Strong understanding of digital marketing tactics, including SEO/SEM, social media, email marketing, paid media, and CRM systems
- Ability to use data and analytics to communicate omnichannel performance
- Excellent project management skills, with the ability to manage multiple requests and priorities simultaneously
- Strong communication and relationship-building skills, with experience in client or stakeholder support
- Proficiency with marketing tools such as Google Analytics, CRM platforms, and marketing automation software
- Experience developing SOPs and leading team training initiatives is a plus
What the job involves
- The Omnichannel Marketing Manager will serve as a key partner to our Home Instead franchise network, driving the development and execution of digital strategies to increase customer acquisition, improve client consultation experiences, customer engagement and retention, and enhance overall marketing performance
- This role will optimize omnichannel campaigns across multiple platforms (website, social media, email, paid media, and CRM) to create a seamless customer experience
- In addition to providing direct support to franchise owners, the manager will oversee the intake and prioritization of incoming digital marketing requests, establishing efficient processes to ensure timely responses and resolutions
- The role will also include setting up and managing standard operating procedures (SOPs), developing training programs, and empowering both marketing support and IT teams to deliver consistent support to franchise offices
- Strategic Support for Franchise Owners:
- Provide digital marketing strategies to improve lead generation, client engagement, and retention across franchise offices
- Consult with franchise owners to develop personalized omnichannel campaigns, including website optimization, social media, search engine marketing (SEM), email marketing, and more
- Customer Journey Optimization:
- Analyze and optimize customer touchpoints to improve the overall client experience across all channels
- Collaborate with cross-functional teams, including performance marketing, sales, design, and content to execute customer experience tactics that improve business outcomes and customer experience
- Develop retention initiatives and segmentation strategies to increase client loyalty and engagement
- Report on key metrics and trends to support performance insights to support ongoing business initiatives
- Request Management and Support:
- Serve as the primary contact for franchise digital marketing requests and needs
- Prioritize and manage all incoming marketing support inquiries, ensuring timely and effective resolution
- Identify trends in franchise inquiries to proactively develop resources and solutions
- Omnichannel Campaign Execution:
- Design and implement seamless marketing strategies across multiple channels to ensure a unified brand experience
- Leverage tools like CRM, marketing automation, and data platforms to track and deliver personalized marketing messages
- Retention Marketing Strategy:
- Develop and execute campaigns focused on client retention, reducing churn, and increasing lifetime value (LTV)
- Implement client feedback mechanisms to gather insights for continuous improvement
- Operational Efficiency:
- Develop, document, and implement standard operating procedures (SOPs) to streamline the intake and resolution of franchise requests
- Collaborate with cross-functional teams, including marketing support and IT, to ensure franchise owners receive consistent and quality assistance
- Training and Development:
- Lead training sessions for marketing support, franchise support, and IT teams to enhance their ability to handle digital marketing-related questions
- Create educational materials and training guides to support ongoing professional development
Our take
Longer life expectancy and an aging population has resulted in the significant growth of the home-based care industry, as nearly 90% of people over the age of 50 wish to live in their homes as long as possible.
Honor is a technology-enabled home care company that partners with local care agencies, who leverage its infrastructure to handle back-office functions such as billing, scheduling, and staffing. The company currently provides non-medical home care services to people across the United States, supporting over 100,000 care professionals.
Boasting the world's largest home care network, the company's advanced care platform is revolutionizing how society cares for older adults. Powering over 1 million hours of care each week and with a number of key leadership hires announced over 2024, Honor is well set to see continued growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2021
$70m
SERIES E
Oct 2020
$140m
SERIES D
Total funding: $322m
Company benefits
- Remote-First Work Model
- Company Equity
- Comprehensive Benefits - Including Health, Mental Health, Dental, Vision, and Life Insurance for You and Your Family
- 401k Matching
- Generous Vacation Policy
- Corporate Giving & Volunteering Programs
- Paid Parental Leave
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Seth Sternberg
(Co-Founder & CEO)Studied at Yale and has an MBA from Stanford. Started out as an M&A Lead at IBM, and co-founded Meebo in 2005. Was a Product Management Director at Google.
Sandy Jen
(Co-Founder)Studied Computer Science at Stanford and co-founded Meebo, acting as its CTO. Was an Engineering Manager at Google, and is also a current Board Member of Ultimate Impact.
Monica Lo
(Co-Founder & Strategy & Operations)Studied at Dartmouth, Stanford and Harvard Kennedy. Was an Associate at A.T. Kearney and Manager of Strategic Initiatives at Safeway.
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