Senior Growth Manager of Offline Marketing, CookUnity
$125-165k
Plus a Bi-annual performance bonus and Stock Options Plan granted on Day 1
1 day a week in office
Ready-meal delivery marketplace
Job no longer available
Ready-meal delivery marketplace
501-1000 employees
Job no longer available
$125-165k
Plus a Bi-annual performance bonus and Stock Options Plan granted on Day 1
1 day a week in office
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- He/she will have extensive experience in scaling direct mail, video and audio programs, bring in-depth knowledge of the advertising landscape, and demonstrate a deep understanding of advanced attribution methodologies to measure the impact of our offline media dollars
- 8+ years of relevant work experience in online DTC marketing with high-growth consumer-facing companies
- A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
- Proven experience with scaling and managing direct mail campaigns across key prospect and customer segments
- A rigorous, data-driven, and highly analytical mindset
- Indisputable track record of growing and scaling innovative businesses or functions
- Experience in integrating advanced attribution solutions, i.e. media mixed model, multi-touch attribution system into the planning cycles
- High degree of creativity and ability to tell stories
- Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges
- Ability to manage multiple, complex tasks simultaneously, structure and prioritize adequately for you and your teams to maximize business impact in a fast-paced, highly agile and consumer-oriented environment
- Proven ability to lead and manage innovative and effective marketing programs that generate results, covering all major offline marketing channels
- Extremely analytical and data-driven marketer who can manage various channels, drive traffic and transactions
- Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with
- Experience in managing large marketing budgets
- Personal Traits
- Entrepreneurial with a high level of energy, and an unrelenting drive to succeed and win
- Masters the stretch of strategic, big picture thinking and hands-on, ‘getting things done’ mentality that generates immediate impact
- Collaborative and results-oriented leader, business partner and change agent who can lead through influence and possesses professional maturity and industry credibility
- Superior communication, presentation and organizational skills
- Highly intellectual – ability to think deeply, qualitatively and quantitatively about business problems, breaking down issues and presenting solutions
- Strong mix of conceptual, data-driven, and analytical capabilities but also a hands-on and agile mentality
- Ability to define Marketing, data and tech requirements based on solid quantitative, technical knowledge and passion
- Keen sensitivity to brand and the symbiosis of brand and direct marketing
What the job involves
- The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels
- This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low
- CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world
- And because of this, the sky is the limit in crafting an alluring proposition and leveraging magnetic content
- We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace
- Our ideal candidate will lead our channel growth strategy to scale customer acquisition and resurrect former / lapsed customers through offline channels
- We are looking for a senior performance marketer to join our Growth Team as the Senior Growth Manager of Offline Marketing
- This person will own end-to-end strategy and implementation of cutting edge marketing campaigns across direct mail, television, streaming/OTT, audio, print, and out of home
- This leader will manage external agency partners to drive efficient campaign optimizations, identify new partnerships for scale, engage innovative technology and product opportunities, drive concept development, supervise implementation, and manage iterative testing—with the ultimate goal of scaling our new customers, winning back former customers and partnering with a cross functional team across brand, product, portfolio and technology to drive CookUnity’s brand awareness
- CookUnity has discovered that our chefs provide a unique advantage, offering higher quality and greater variety
- Our new performance marketing leader will be able to leverage this differentiation to create unique marketing funnels that cater to various segments of food enthusiasts seeking a superior, effortless dining experience
- S/he will excel in creating experimentation frameworks, enabling supply-demand optimization through content experimentation and the creation of numerous landing pages
- With a customer-centric approach and a track record of transforming marketing performance data into actionable insights
- This role reports to the Director of Performance Marketing and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams
- Lead end-to-end strategy and implementation of cutting edge marketing campaigns across direct mail, television, streaming/OTT, audio, print, and out of home
- Manage a multimillion-dollar budget across channels, discounts and pricing to drive customer and revenue growth
- Shape and drive our businesses and continue to expand our market position as the chef-to-you food solutions provider
- Define the performance marketing and upper funnel strategy, business plans, budgets and structures for the performance marketing department that get us to the next level of high-quality and sustainable growth
- Design, manage, control and optimize all our marketing activities and budgets across all marketing channels from acquisition/performance/TV to creatives optimization, landing page and conversion rate optimization
- Define and ensure customer-centric BI, data and channel set-up to further automate Marketing and tailor messages
- Develop, constantly test and scale innovative marketing campaigns and channels
- Leverage data and insights to develop a deeper understanding of the target customer and identify and diligently manage KPIs to constantly generate impact
- Hire, train and mentor a world-class, high-performing team in-house and flexibly leverage top-notch external partners to achieve best-in-class success and business results
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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