Vice President of Partner Development, Smartly.io
$200-250k
AI-powered advertising platform
Be an early applicant
AI-powered advertising platform
501-1000 employees
Be an early applicant
$200-250k
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 10–15+ years in Ad Tech, MarTech, digital media, or platform partnership roles—preferably with experience in creative tech, media buying automation, or measurement
- Track record of building and leading high-performing partner development or strategic alliances teams
- Deep understanding of paid social ecosystems (Meta, TikTok, Snapchat, Pinterest), broader programmatic channels, and the measurement landscape (incrementality, MTA, lift studies)
- Experience driving partnerships involving AI/ML products, data enrichment, and workflow automation is a strong plus
- Proven success negotiating complex commercial and technical partnership agreements
- Strong ability to collaborate with Product and Engineering teams on API integrations, roadmap alignment, and technical capabilities
- Executive presence with ability to manage C-level relationships across major platforms and ecosystem partners
- NYC-based or willing to relocate, with ability to travel for partner meetings and industry events
What the job involves
- As VP of Partner Development, you will play a critical role in shaping Smartly.io’s external ecosystem and long-term growth strategy
- You will lead a lean, high-impact team responsible for building and scaling strategic partnerships that expand Smartly’s creative automation, media buying, and measurement capabilities across the digital advertising landscape
- Sitting at the intersection of Product, Commercial, and platform partners, this role combines strategic vision with hands-on execution—driving integrations, commercial models, and joint go-to-market motions that deliver meaningful value to customers while positioning Smartly as a leader in AI-driven advertising technology
- Lead and mentor a highly skilled Partner Development team, setting strategic direction and driving execution across Smartly.io’s product and commercial partnership ecosystem
- Define and own the partnership strategy supporting Smartly.io’s Creative Automation, Media Buying, and Incrementality Measurement solutions—including emerging AI-driven capabilities
- Identify, evaluate, and secure high-impact partnerships with platforms, data providers, measurement partners, identity solutions, and key ecosystem players that enhance Smartly’s offering and customer value
- Work closely with Product leadership to prioritize integrations that strengthen Smartly’s creative workflow, omnichannel media buying, and performance measurement capabilities
- Collaborate with Commercial, Customer Success, and GTM teams to build scalable joint value propositions, co-selling models, and go-to-market motions with strategic partners
- Lead complex commercial negotiations—including data usage agreements, measurement partnerships, platform integrations, AI/ML partnerships, and multi-layer commercial terms
- Develop a structured partner performance framework, including KPIs, ROI analyses, integration impact scoring, and growth plans aligned with Smartly’s revenue targets
- Stay ahead of industry developments across social platforms, programmatic ecosystems, identity/privacy, incrementality testing, and AI advancements to guide partnership priorities
- Represent Smartly.io at industry events, strategic partner summits, and executive forums as a thought leader on creative automation, AI-driven media buying, and modern measurement
- Continuously refine partner engagement processes to drive efficiency, quality of integrations, and downstream customer impact
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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