Marketing Director, Nextdoor
$290-345k
More information about location
3 days a week in office
Private social network for neighbours
Be an early applicant
Private social network for neighbours
501-1000 employees
Be an early applicant
$290-345k
More information about location
3 days a week in office
501-1000 employees
Company mission
Nextdoor’s mission is to cultivate a kinder world where everyone has a neighbourhood they can rely on.
Role
Who you are
- As a strategic, values aligned marketing leader, you bring expertise in product and core marketing, you understand how to partner deeply with product, design, revenue, and international teams to launch campaigns that drive global engagement and growth across both B2C and B2B
- Our ideal candidate is a right brain and left brain combo - a creative and strategic thinker who transforms customer and market insights into marketing plans with measurable results
- You are curious, analytical, resourceful and creative
- You bring nimbleness, innovation, and urgency, the ability to think big picture, while also being hands-on
- You thrive on collaboration and inspiring high-performing teams to reach their full potential
- 15+ years of marketing expertise with product focus, people management, and tech experience in fast-growth organizations
- Proven B2C and B2B product marketing chops; SMB experience is a plus
- Experience with growth marketing
- Deep understanding of the digital product lifecycle
- Track record of creating campaigns with measurable impact
- Creative and innovative breakthrough ideas that are uniquely suited to our business
- Exceptional writing, storytelling, and presentation skills
- Expertise targeting the right audiences with effective messaging
- Skill securing stakeholder buy-in for marketing initiatives
- Hands-on execution amid competing priorities
- Data-driven decision making and business case development
- Cross-functional product launch and adoption monitoring experience
- Demonstrated team-building with high execution standards
- A sincere interest in the power of local community
- Adaptability in complex, fast-paced environments
- Relentless drive to win with a positive attitude
What the job involves
- As the Marketing team, we are responsible for communicating our brand in a way that demonstrates its value in a clear and differentiated way, inspiring our neighbors and customers to engage on platform and ultimately, build a sense of community off platform
- We feel a responsibility for the neighbor and business experience and partner across the company to continuously drive improvement
- We are a lean but powerful team, each of us with a diverse opinion and perspective because that’s what we seek out and respect in others
- As Marketing Director reporting into Nextdoor’s Co-Founder and Head of Marketing, Community & Operations, you are a critical leader on the marketing team who will be instrumental in helping to drive our mission forward
- You'll advocate for customers, turn Nextdoor's vision into effective go-to-market campaigns, and lead across functions to shape our marketing efforts during a pivotal chapter at Nextdoor
- Building effective SMB/Mid-Market GTM and growth strategies
- Developing strategic marketing with compelling business cases
- Creating positioning, messaging, and go-to-market plans driving product adoption
- Championing customer voice to inform product roadmaps and marketing plans
- Executing creative consumer campaigns with measurable results
- Collaborating with marketing and community peers on business objectives
- Fostering a "test and learn" culture for scalable, innovative experiments
- Thinking globally while enabling integrated marketing campaigns
- Using emerging AI technologies and tools that can help accelerate marketing efforts
- Leading and nurturing a best-in-class team
Our take
Nextdoor is a private social network that aims to encourage social interaction between neighbours and make people aware of crime in their area.
The social network has had huge success in the United States and has expanded internationally, with Nextdoor now present in more than 242,000 neighbourhoods around the world.
The company's main competition comes from local Facebook groups, which have become less and less popular due to their comparative lack of functionality. Nextdoor's laser focus on building for neighborhoods has helped them to build a better product, and their advertising partnership with Oracle, launched in 2022, will help bring more transparency to Nextdoor's sponsorships.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (2 rounds)
May 2019
$132.5m
Dec 2017
$80.8m
Total funding: $213.3m
Company benefits
- Monthly wellness stipend
- 12 weeks of parental, family or medical leave
- Global end of year shutdown
- Learning and development stipend
- Work from home opportunities
- Health insurance
Company HQ
SoMa, San Francisco, CA
Leadership
Prakash Janakiraman
(Advisor & Co-founder)Graduated from the University of California, Berkeley before working in engineering roles at Google and as the co-founder of Fanbase.com
David Weisen
(Engineer & Co-founder)Worked as a software engineer at Google, Fanbase.com and Open Harbour after graduating from Stanford with a degree in Computer Science
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