Customer Lifecycle Manager, Helpling
Online marketplace for cleaning services
Be an early applicant
Online marketplace for cleaning services
201-500 employees
Be an early applicant
201-500 employees
Company mission
Helpling's mission is to make booking an experienced local service provider easier than ever before.
Role
Who you are
- The ideal candidate combines analytical rigor with strong campaign execution skills and a passion for understanding customer behavior
- 4–6+ years of experience in CRM, lifecycle marketing, retention marketing, or customer engagement
- Proven track record of driving customer retention and reactivation in a digital, marketplace, subscription, or e-commerce business
- Hands-on experience with CRM and Braze is a must!
- Strong analytical, project management, and stakeholder management skills, with experience using customer data to drive informed business decisions
- Experience with customer segmentation, lifecycle design, and marketing automation
- Strong understanding of experimentation methodologies and A/B testing
- Comfortable working with data visualization and analytics tools such as Looker, Tableau, Amplitude, Mixpanel, or Google Analytics
- Excellent written and verbal communication skills in both German and English, with the ability to communicate data-driven insights and translate them into actionable business recommendations
- We would like to encourage you to apply even if you do not yet meet 100% of our expectations listed above. For us, your personality and motivation are just as important as your professional qualifications
What the job involves
- We are looking for a data-driven and customer-centric Customer Lifecycle Manager to lead customer retention and reactivation initiatives across our German market
- In this role, you will own the CRM strategy and execution for existing customers, driving engagement, repeat bookings, customer lifetime value, and win-back performance
- You will work at the intersection of marketing, data, product, and customer operations to deliver highly personalized customer journeys that strengthen customer loyalty and maximize retention
- Own the CRM strategy to increase customer reactivation, retention, repeat bookings, and customer lifetime value
- Design, execute, and optimize personalized lifecycle journeys across email, push notifications, SMS, and other CRM channels
- Develop customer segmentation and targeting strategies using behavioral and lifecycle data to deliver relevant, timely communications
- Use data, experimentation, and A/B testing to continuously improve CRM performance and measure business impact
- Partner closely with Product, Data, Marketing, Operations, and Customer Support to identify and deliver cross-functional initiatives that improve customer retention and reactivation
- Monitor and report on key CRM KPIs, turning customer insights into actionable recommendations and a prioritized roadmap
Our take
Everybody needs household services at some point whether it is for the occasional moving day or weekly cleaning, but it can be difficult to find a local serviceman. Advertisements are everywhere online and in paper formats, but there is usually no way to verify the competence or good-natured intentions of the worker.
Helpling provides an online marketplace for finding local cleaners, gardeners, constructors, and other workers, allowing users to book on-demand help from their smartphones. Prices and ratings allow users to search for workers that fit their preferences whilst helping provide positive reputations for successful workers, and Helpling provides liability and theft insurance to ensure that all services are conducted safely and legitimately.
Whilst various other local service marketplaces are tackling similar challenges, Helpling has an unmatched scale in the industry, with verified workers and services operating in ten different countries. Furthermore, the combination of an easy-to-use mobile application, quality control, and insurance encourages users to migrate away from the minefield of informal advertisements and towards a regulated and formal framework for home services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2019
$23.1m
SERIES D
Mar 2017
$11.6m
SERIES C
Total funding: $96.7m
Company benefits
- The possibility of hybrid working
- Monthly employee and pulse surveys to measure your satisfaction
- Flexible working times
- Extra days off for child sickness
- Visa guidance
- Fresh fruits and vegetables
- Weekly yoga clas
- Training sessions and team building activities
Company HQ
Government District, Berlin, BE
Leadership
Philip Huffmann
(Co-founder)Experienced as Interim Head of Product for StyleHaul, Inc. Co-founded Helpling in 2014.
Salary benchmarks
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