Senior Director of Product Marketing, Uptycs
Cloud-native security analytics platform
Job no longer available
Cloud-native security analytics platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To empower security teams with real-time decision making, driven by structured telemetry and powerful analytics.
Role
Who you are
- 10+ years leading a Product Marketing function and team in a high-velocity cybersecurity company
- Startup experience
- Strong security marketing background
- Strong experience in product marketing to large enterprise customers
- Success as a leader
- Proven ability to attract, retain and successfully manage top talent
- Proven ability to “scale” an organization
- Proven ability to be “hands on” while being an excellent player/coach
- Comfortable dealing with a technical product/community while selling business value
- Experience and comfort with a technical sale
- Key attributes desired include intellectual curiosity/learner mindset, optimism, creativity, humility, balance, team-first orientation, and external competitiveness
- Strong inclination towards action
What the job involves
- Own the overall product marketing strategy for Uptycs
- Partner with the exec team to develop the product messaging and strategy for a diverse set of target customer personas including CISOs, security practitioners, and DevOps
- Drive best-in-class product marketing including product launch management, white papers, presentations, sales training, sales tools, and sales enablement/support
- Create content for market success including website, infographics, white papers, articles, blogs, podcasts, sales presentations, ROI tools, and other customer-facing materials to build awareness, drive demand, and arm sales
- Own the conversation and credibly tell our story
- Understand the market trends and competitive landscape in the market and develop competitive positioning while establishing rapport with media and industry analysts
- Own analyst strategy and garner an increasing quantity of analyst coverage
- Own strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning
- Define the Product Marketing strategy needed to grow the community and work with the broader marketing team to increase engagement including social media, online, and email marketing
- Define the adoption funnel and key conversion point; implement ways to improve the level of engagement and adoption at every stage
- Gather feedback from customers and internal teams including product, product marketing, and sales to better understand customer needs and use cases
- Recruit, grow, and lead a team of passionate product marketers
Our take
Cybersecurity monitoring and threat prevention has never been so crucial for cloud computing. The number and severity of breaches has been increasing over recent years, and nearly 80% of senior cybersecurity staff consider the cybersecurity posture of their businesses to be insufficient. Uptycs has been developing a solution.
The Uptycs telemetry-powered dashboard allows cybersecurity professionals to continuously monitor across all attack surfaces, looking for standard compliance and vulnerabilities or misconfigurations that could lead to security breaches.
It’s a solution that clearly chimes with current market demand. Elevated cyberthreats over the past three years have pushed organizations to pour more investment into protection. Enough of it has gone Uptycs’ way for the company to boast consecutive years of triple-digit growth over this period.
With new funding under its belt, Uptycs is continuing to pad out its offering with relevant and crucial tools - like its addition of entitlement management capabilities and enhanced tools for freight container security. This kind of rapid adaptation will keep Uptycs keenly relevant in the swiftly evolving cybersecurity sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$50m
SERIES C
Jun 2020
$30m
SERIES B
Total funding: $93m
Company HQ
Piety Corner Historic District, Waltham, MA
Leadership
Ganesh Pai
(CEO)Previously the principal architect at NetDevices, then founded Verivue - ultimately acquired by Akamai, where he went on to work as a chief architect.
Mike Hluchyj
(Board Member)Previously founded and served as CTO at Sonus Networks, then Verivue. Following the acquisition, he worked at Akamai as CTO of carrier products.
Uma Reddy
(CPO)Originally a software engineer, who went on to work in the office of the CTO at Sonus. Then took up a director of engineering role at NetDevices, co-founded Verivue, and ultimately returned to Sonus in the capacity of VP.
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