Content & Product Marketing Senior Manager, Morning Consult
$93.3-150.1k
This role is eligible for additional variable compensation and an equity grant
Decision intelligence
Be an early applicant
Decision intelligence
201-500 employees
Be an early applicant
$93.3-150.1k
This role is eligible for additional variable compensation and an equity grant
201-500 employees
Company mission
To improve how global business, financial, and government leaders make decisions.
Role
Who you are
- ✅ 4-7 years of experience in B2B SaaS marketing, with a background in content marketing and/or product marketing
- ✅ A strong storyteller who can translate complex AI-driven topics into clear, engaging narratives
- ✅ Experience developing content that drives demand generation, pipeline growth, and lead conversion
- ✅ Proven ability to create sales enablement materials that improve win rates
- ✅ Strong collaboration skills, working cross-functionally with demand gen, sales, and product teams
- ✅ Experience in market research, AI, competitive positioning, or industry-specific messaging is a plus
What the job involves
- This is not your typical product marketing job. At Morning Consult, you’ll have the opportunity to shape the narrative around AI-powered market research and influence how global brands and organizations think about data-driven decision-making
- You’ll play a key role in developing go-to-market strategies, creating compelling messaging, and working cross-functionally to position our products for success
- This is a high-impact role in a fast-paced, rapidly growing company, where your work will directly fuel our expansion and market leadership
- Develop a content strategy that fuels inbound marketing, demand generation, and lead nurturing for our SaaS and Custom products
- Create content to drive awareness engagement and leads
- Craft compelling thought leadership content showcasing Morning Consult AI and its role in transforming market research, in addition to our broader product and feature set
- Translate Morning Consult’s AI-powered market research capabilities into clear, compelling messaging that resonates with target personas
- Develop use case briefs, feature one-pagers, and competitive positioning materials that align with sales needs
- Collaborate with the demand gen team to ensure content aligns with the buyer’s journey and converts leads
- Partner with sales to create persona-based messaging, battle cards, case studies, and competitive comparison sheets
- Work closely with subject matter experts to develop data-driven thought leadership that positions Morning Consult as a market leader
- Support ABM efforts by developing account-specific messaging and custom content for high-value prospects
- Work closely with the Product teams to deeply understand Morning Consult’s offerings, roadmap, and differentiators
- Partner with Product to translate new features, enhancements, and data insights into compelling customer-facing content
- Gather feedback from sales and customers to provide insights to the Product team, helping inform positioning, messaging, and go-to-market strategy
- Ensure alignment between product marketing, content, and demand gen, making sure messaging reflects the latest product innovations and customer needs
- Success in this role will be measured by the impact of content and product marketing initiatives on demand generation, pipeline growth, and sales enablement. Key metrics include:
- ✅ Pipeline Contribution – Influence on MQLs, and closed-won revenue from content-driven demand gen initiatives
- ✅ Lead Conversion Rates – Performance of gated content, landing pages, and nurture campaigns in converting leads
- ✅ Content Engagement Metrics – Traffic, downloads, time-on-page, and engagement rates for key content assets
- ✅ Sales Enablement Impact – Sales team adoption of battle cards, one-pagers, and competitive intelligence materials
- ✅ Product Adoption & Positioning Effectiveness – Usage of feature-focused content and improvements in product-related messaging
- ✅ Win Rate Improvement – The role’s impact on sales conversion rates, particularly in competitive deals
Our take
What began as a single poll looking at the American youth has become one of the fastest growing technology companies in North America, as previously classified by Deloitte. Morning Consult is a global decision intelligence company that specialises in online survey research technology.
It has become a first port of call for many industry leaders who want access to its technology that offers insights, news, and analysis at speed and scale. This position is down to the company’s access to over 100 million people globally, generating tens of thousands of daily interviews. Morning Consult's impressive client base represents more than half of the Fortune 500, including many companies that feature in the Top 10 in their respective fields.
Unlocking unicorn status in 2021, this new status and capital will see its development of additional AI applications whilst continuing to grow its global data collection infrastructure. Despite a round of layoffs in 2024 undertaken to aid profitability and product development, the company will maintain its top-tier seat within the rapidly-growing decision intelligence market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$60m
SERIES B
May 2020
$31m
SERIES A
Total funding: $91.1m
Company benefits
- 401(k): 5% Employer Match; Immediate Vesting.
- Health, Dental & Vision: PPO & HSA Options; Cost-free Dental.
- Flexible Vacation: Take What You Need; 16 Company Holidays.
- Caregiver Leave: 12 Weeks Fully Paid; UrbanSitter Partnership.
- Lifestyle Spending Account: $50 per month.
- Phone Reimbursement: $80 per month.
Company values
- Meet Rigor with Speed: They collaborate as experts, continuously improve their methods, and build the technology that makes that possible.
- Build Bigger than Themselves: This is about letting go of their need for control and taking action to collectively achieve their mission.
- Engage Hard Problems with Urgency and Focus: Once they identify a problem their urgency shifts to a strong focus on working through challenges and never getting too high or too low in their pursuit to see what is possible.
- Be Candid and Trust Each Other to Deliver: Their ability to share feedback with candor and respect is essential to giving people as much freedom as possible to do what they do best.
Company HQ
Penn Quarter, Washington, DC
Articles
Leadership
Alexander Dulin
(CTO)Received a Bachelor of Arts in Political Science from University of Rochester before founding Morning Consult.
Kyle Dropp
(President)Previously served as an Assistant Polling Analyst for The Washington Post. Has experience as a Researcher for Princeton University, Harvard Election Data Archive and Stanford Spatial Social Science Lab, before spending nearly 5 years as Assistant Professor of Government for Dartmouth College.
Max Courtney
(CCO & Co-Founder)Prior to serving as CCO, acted as Director of Business Development and later as Chief Revenue Officer for Morning Consult.
Michael Ramlet
(CEO & Co-Founder)Previously served as the Principal of Purple Strategies. Continues to be a Member of The Economic Club of Washington, Page Society , and The Economic Club of Chicago, whilst sits on the Board of Advisors for the University of Minnesota.
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