Director of Digital Marketing, Dialpad
Office located in San Ramon, US
AI-powered cloud communications platform
Job no longer available
AI-powered cloud communications platform
1001+ employees
Job no longer available
Office located in San Ramon, US
1001+ employees
Company mission
To completely transform the way the world works together.
Role
Who you are
- 7+ years of B2B performance marketing experience
- Proven track record of building and executing high-impact performance marketing programs that directly drive revenue efficiently
- Deep understanding of digital marketing best practices and driving demand through a multiple touchpoint customer journey
- Deep understanding of digital advertising platforms, including Google, Bing, Youtube, GDN, Linkedin, Facebook, etc
- Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes
- Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance at the vendor, keyword, and sub-campaign level
- Hybrid of B2B and consumer experience preferred
- Expert understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
- Track record of experience delivering against marketing targets
- Experience collaborating with larger marketing teams, business operations, international teams, product teams, sales teams, etc
- Team player with a sincere drive to discover and share insights to the larger team
What the job involves
- Lead the day-to-day and long term strategy and execution of driving demand across paid, direct, and organic digital channels
- Oversee a multi-million dollar budget, distributed across paid and unpaid channels, aligned to achieving company revenue goals and delivering the highest possible ROI
- Work with Sales, Marketing, and Finance leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
- Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue and lifetime value while minimizing cost of acquisition
- Drive efficient growth across all products and different market segments. Take full ownership from ideation through to reporting and analysis
- Continuously challenge the status quo and look for ways to take performance to new levels; Maintain a constant cadence of testing with rigor of measurement and analysis
- Be willing to take risks and experiment, while learning and failing fast as needed
- Work across functional teams to develop new business processes to yield improvements in funnel performance
- Leverage data to understand performance, trends, issues and solutions
- Build data-driven recommendations and champion data-driven decision-making
- Forecast, measure, analyze and report the impact of digital campaigns
- Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes
Our take
Dialpad offers an AI-driven cloud communications platform for business teams. It was founded to streamline communications across entire businesses with a fast set-up and hassle-free deployment.
As well as hosting in-house video, meet and text communications with automated note taking and transcription, the platform also features AI-powered customer service, sales and voice intelligence insights. Dialpad has impressed customers such as Asana, Stripe, TED and Uber with its smooth integration capabilities with co-working platforms like Slack, Google Workspace, Salesforce CRM and Microsoft Teams.
The Unicorn company's funding has been heavily invested in the continued R&D of AI technologies, delivering numerous industry-first features. Dialpad has also expanded globally, opening offices in Europe and Asia and extending its global footprint via additional investments internationally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2022
$50m
LATE VC
Dec 2021
$170m
LATE VC
Total funding: $450m
Company benefits
- Company stock options
- Continued education stipend
- Cell phone, home internet, and gym membership stipend
- Work from home opportunities
- 100% paid medical, dental, and vision plan
- Catered lunches, free snacks & drinks
Company HQ
San Ramon, CA
Leadership
Craig Walker
(Founder & CEO)Having studied Law at UCB, Craig worked as an Attorney for Brobeck Phleger & Harrison, before moving to General Counsel at TeleSoft Partners. He spent almost 4 years at Google Ventures before founding Dialpad in January 2011.
Salary benchmarks
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