Content Marketing Specialist, GoodTime

• Have 3+ years of experience as a Content Marketer, Copywriter, or similar role for B2B technology brands
• You have a portfolio or examples of short and long-form writing samples; please include a link to these or attach to your application
• Excellent writing, editing, and proofreading skills, with a strong command of grammar, punctuation, and style
• Strong organizational and time management skills that empower you to meet tight deadlines
• Ability to craft compelling narratives and adapt writing style for different target audiences and platforms
• Understanding of content marketing principles, strategies, and best practices
• Proficiency in SEO and keyword research to optimize content for search engines
• Experience using WordPress and Google Analytics
• Creative mindset with the ability to generate innovative content ideas and storytelling approaches
• Exhibit a can-do attitude and an ability to pivot and change course on a dime as needed

Desirable

• We are seeking a skilled and versatile Content Marketing Specialist to join GoodTime’s Marketing team. Reporting to the Director of Brand and Content, you will be responsible for crafting compelling and engaging content across various platforms to drive brand awareness and support our growth goals
• Your exceptional writing skills and ability to create compelling, interesting content will play a vital role in shaping our brand voice and establishing us as a thought leader in the industry. The ideal candidate should be a great storyteller, have a strong understanding of content marketing strategies, and possess a keen eye for detail
• Develop creative and engaging content for a range of marketing channels, including blog articles, website copy, social media posts, email campaigns, whitepapers, video scripts, webinars, and more
• Conduct thorough research on industry trends, market insights, and customer preferences to inform content development and ensure relevance and resonance
• Write clear, concise, and persuasive content that aligns with brand guidelines, tone of voice, and marketing objectives
• Create captivating headlines, taglines, and calls-to-action that attract and retain the attention of the target audience and motivate action
• Create SEO optimized content to drive measurable traffic growth and conversions
• Collaborate with partners on co-marketing efforts and content swaps
• Plan and maintain our editorial calendar
• Effectively distribute content to maximize its impact across multiple channels, including owning our social media strategy
• Track and analyze content performance using analytics tools to assess effectiveness and make data-driven recommendations for improvement