Director of Product Marketing, Corcentric
AP automation, procurement and billing solutions
Job no longer available
AP automation, procurement and billing solutions
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To make saving more and stressing less the norm for procurement and finance professionals.
Role
Who you are
- Extensive professional knowledge and experience in Product Management, including experience directing product marketing plans and driving measurable objectives
- Market segment knowledge (Financial or Operational Services): ability to define the message strategy and differentiated story for Corcentric
- Leadership skills, with demonstrable experience leading a team of Product Marketers to successful outcomes by providing strategic insights and professionally developing team member; the ability to coach individuals to advance their skills and deliver outstanding product marketing work
- The ability to partner with and influence stakeholders towards consensus, resulting in impactful, resonating marketing strategies that advance our position as market leaders, and enable sales teams
- Effective collaboration skill, with the ability to proactively partner across cross-functional teams, (including Product Management, Marketing, Sales, Partner team, Learning and Development), to deliver on projects and objectives
- A market-data driven approach to marketing strategies, with the proven ability to lead product communications and information dissemination strategy to Corcentric customers and build opportunities for further engagement
- Advanced communication skills, with the ability to create impactful messaging through storytelling
- Excellent analytical skills, taking a market-data driven approach to problem solving, anticipating and analyzing complex market needs, opportunities, trends, challenges, and risks
What the job involves
- As a Director, Product Marketing at Corcentric, you will join a fun, collaborative team within an ambitious, entrepreneurial global organization
- As an expert in product marketing, you will advance the company solutions portfolio, anticipating and analyzing complex market needs, competition, new business opportunities, challenges, and risks
- You will create product marketing content, campaign strategies, assets, collateral, and competitive messaging
- You will develop strategic product marketing plans and analyst relation engagement priorities
- This key position reports to the Chief Marketing Officer within our Global Marketing team
- Designing and implementing innovative and visionary marketing strategies, leveraging strong project management skills to accomplish multiple projects and deliverables
- Applying portfolio, buyer, segment, and routes-to-market expertise to develop the end-to-end marketing strategy and the standards for client experience
- Leading a high-performance product marketing team to achieve strategic objectives
- Partnering across Marketing, Product Lifecycle Management (PLM), and Sales ecosystem to continuously optimize execution of campaigns, messaging, and business results
- Delivering unique, compelling points of view (POVs), strategic messaging, and leadership proof points to differentiate Corcentric and to increase consideration and preference
- Leading the product communications and information dissemination to existing Corcentric customers and build opportunities for further engagement
- Creating message architectures and managing the customer reference library, and developing our strategic narrative through storytelling
- Applying buyer behavior expertise to orchestrate and manage the delivery of an exceptional, end-to-end client engagement experience, encompassing buyer journey, content narrative, competitive sales battle cards, and hard-hitting proof points
- Translating marketing plans and segment priorities into effective content marketing messages and assets against a buyer journey
- Building product content plan and message architectures to support all outbound marketing and assets
- Working with sales, PM, design, and digital teams to continuously improve messaging, designed assets and web experience
- Managing content for events, podcasts series and webinars, and supporting all marketing campaigns, digital, and website work with compelling messaging
- Participating in technical conversations and roadmap discussions with Product Management and translating technical terminology into the “so what” value proposition
- Increasing awareness of the Corcentric solution portfolio by developing and executing campaigns that target both existing customers and new customers
- Developing product launch strategies, planning and coordinating all efforts across the organization for bringing new products and services to market
- Analyzing the competitive landscape, advising on the changing competitive solution landscape through leveraging analysts, independent research, and customer feedback
- Translating technical achievements, advancements, and solutions into customer testimonial stories that resonate with prospects
- Developing an analyst strategy and managing relationships with key influencers to advance the Corcentric portfolio towards outcomes that grow our market position; merchandising this work and creating assets and news to foster market leadership for Corcentric
- Leading and managing content strategy and development for both product marketing and digital
- Travel may also be required based on job responsibilities and business needs
Our take
Maintaining a smooth cash flow as an Enterprise can be highly problematic due to the complex financial movements involved with procurement, accounts payable, and accounts receivable. Whilst cashflows can be optimized by data-driven financial processes and expert advice, such solutions generally rely on time-consuming data analysis processes and expensive consultation fees.
Corcentric provides end-to-end procurement, accounts payable, and accounts receivable solutions, combining financial process automation, advisory services, and payment infrastructure to maximize business cash flows. The company achieves this through a suite of enterprise-focused solutions for source-to-pay and order-to-cash workflows, in addition to its cashflow specialists.
Through its unified combination of cash flow expertise and modular workflow automation tools, the company aims to maximize the revenue of its clients and future-proof against the rise of automated payment infrastructure. With post-IPO funding awarded in 2023 from the Bank of America and JP Morgan, Corcentric can accelerate these ambitions.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (1 round)
May 2020
$80m
GROWTH EQUITY VC
Total funding: $80m
Company benefits
- Generous annual paid time off program that increases with tenure
- Eight paid holidays plus three personal holidays to recognize or celebrate an occasion that is important to you
- An annual paid day off to volunteer for causes that are near and dear to you
- Paid maternity, paternal/secondary caregiver, and adoptive parent leave
- Company-paid life and disability insurance
- 401k program with a company match
- Medical insurance plan options ranging from a traditional PPO to High Deductible Health Plan options that feature a company HSA contribution
- Dental plan – including orthodontia coverage
- Vision plan – including discount for LASIK surgery
- All medical, dental, and vision insurance plans are available from the first of the month following your start date – no extended waiting period to be eligible!
- A no-cost Employee Assistance Program - 24/7 access to confidential counseling services and a wide range of additional support and professional services
Company HQ
Cherry Hill, NJ
Leadership
Matt Clark
(CEO)They initially joined Corcentric in 2004 as the President and COO, roles they held until 2023 when they became the CEO. Prior to Corcentric, they spent 3 years at Infolinx as a Project Manager.
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