Senior Director of Marketing, Redaptive
$190k
Managing energy-efficient upgrades for commercial buildings
Job no longer available
Managing energy-efficient upgrades for commercial buildings
201-500 employees
Job no longer available
$190k
201-500 employees
Company mission
To make buildings, cities, and the planet more efficient.
Role
Who you are
- 10+ years of B2B marketing experience, preferably in the energy industry
- Bachelor's degree in marketing, business, or related field
- Proven track record of developing and executing successful marketing strategies that drive revenue growth
- Experience with account-based marketing and product marketing
- Strong leadership skills and experience managing marketing teams
- Excellent written and verbal communication skills
- Have an ergonomically correct and functional work-from-home workstation set up; amenable to working from home/hybrid for the foreseeable future
- Permanent Authorization in the US is required at this time
What the job involves
- Develop and implement marketing strategies that align with business goals and objectives
- Lead the marketing team in creating and executing effective account-based marketing campaigns that drive revenue growth
- Work closely with the sales team to develop and execute campaigns that increase pipeline and conversion rates
- Establish and execute product marketing strategies that differentiate our products and services in the market
- Develop and maintain a deep understanding of our target market, buyer personas, and customer needs to ensure effective messaging and positioning
- Create and manage marketing budgets and KPIs to ensure effective resource allocation and ROI
- Collaborate with cross-functional teams to develop and execute campaigns that support business growth and expansion
- Manage external agencies and vendors to ensure delivery of high-quality marketing programs
- Develop and manage metrics to track and measure the success of marketing programs
Our take
Mass adoption of clean energy appears to be in motion, but it's difficult to produce enough renewable energy to go around. Much of this problem lies not in the energy production itself, but instead in the energy efficiency of the devices that we use in daily life.
Redaptive provides an 'efficiency-as-a-service' program that promises to manage energy efficiency upgrades for entire buildings to prepare businesses to be suitable for renewable energy. The startup achieves this through taking care of planning, design, material choosing, and efficiency metering, promising to drive cost-effectiveness throughout the process.
Most businesses are enthusiastic to make the switch to clean energy, and Redaptive provides a means for businesses both small and large to achieve this. It is extremely well-funded, showcasing that investors see the value in what its offering, with the latest capital going towards accelerating its growth in projects and enhancing its offering to better serve its rapidly growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2024
$100m
LATE VC
May 2023
$50m
SERIES E
Total funding: $526.5m
Company benefits
- Medical insurance coverage (medical, dental, vision) starts first day
- Equity
- 401(k) match
- Paid parental leave benefit
- Flexible time away
- 12 company paid holidays
- Monthly stipend for mobile phone and home internet
- Remote and hybrid work options
- Employee referral program
Company HQ
South Park, San Francisco, CA
Leadership
Arvin Vohra
(Co-Founder & CEO)Having studied at UCB, they spent 3 years as a Technology Analyst at Northrop Grumman before 4 years at Lehman Brothers and Barclays Capital.
John Rhow
(Co-Founder & President)Studied Economics at Harvard before spending 11 years at Goldman Sachs and moving to Barclays.
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