Demand Generation Manager, Mediafly
$90-110k
Sales enablement & content management software
Job no longer available
Sales enablement & content management software
101-200 employees
Job no longer available
$90-110k
101-200 employees
Company mission
To bring buyers a more interactive, personalized content engagement experience that drives deal results.
Role
Who you are
- Bachelor’s degree in marketing or relevant field
- A minimum of 5 years experience in a digital marketing or advertising position
- Demonstrated proficiency in project management
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Solid understanding of Wordpress, with the ability to replicate landing pages and update copy
- Solid understanding of Hubspot
- Highly creative with excellent analytical abilities
- Outstanding communication and interpersonal skills
- Up-to-date on the latest trends and technologies in digital marketing
What the job involves
- Mediafly is seeking a highly motivated and experienced Marketing Campaigns Manager to join our team.
- As the Marketing Campaigns Manager, you will be responsible for developing and executing effective marketing strategies to achieve our organizational goals.
- You will oversee the entire lifecycle of marketing campaigns, from conceptualization to evaluation, ensuring successful implementation and business impact.
- Your role will involve project management, team coordination, and strategic decision-making. By leveraging your creativity, communication skills, and expertise, you will take ownership of our digital channels and help Mediafly enter a new era of growth
- Develop and execute marketing campaigns: Map out comprehensive marketing campaigns and plans to drive awareness, engagement and demand across our communities. Identify the most effective tools and tactics, including social media, digital marketing, email marketing, and other initiatives, to reach our goals. Iterate and adapt the plan as necessary based on input and insights
- Project management: Oversee the lifecycle of marketing campaigns, from ideation to completion. Manage project timelines, roll up your sleeves, delegate tasks, and ensure efficient and competent execution
- Team coordination: Collaborate with internal teams (e.g., product, sales, customer success) to gather insights and create compelling campaigns and content that supports objectives and drives engagement. Maintain effective communication channels to keep stakeholders informed of project statuses and provide necessary support
- Email marketing: Oversee end-to-end marketing program, engaging with customers prospects and broader community
- Social media: Leverage social channels to communicate with our audiences. Create and curate engaging content (including text, images, and videos) that aligns with our brand voice and resonates with our audience across various social media platforms; Proactively prepare and support employee-driven social engagement, helping to amplify the voice of our brand
- Performance monitoring and measurement: Define metrics and key performance indicators to evaluate the success of marketing campaigns. Manage reporting cadence, syndication and communication execution. Continuously monitor and measure campaign performance, analyze data, and provide actionable insights for optimization
- Partner with development teams to propose, develop, optimize and maintain the Mediafly website and landing pages
- Monitor industry trends, competitor activities, and emerging social media/digital marketing tools and platforms to identify opportunities for growth and stay ahead of the curve
Our take
Mediafly provides comprehensive software for sales and marketing teams, supporting them across enablement and content management. While the company has embedded itself among major clients like PepsiCo, GE and Disney, it is starting to be challenged by startups which are unbundling Mediafly’s services and have built their products with AI advantages as part of their foundation.
The company is now looking to refine its analytics offering in response. As part of this, it is aggregating all of the relevant information pertaining to a sales process, to inform managers and allow them to make reasonable forecasts across their whole pipeline. in 2023, it grew its customer base by 164% and integrated acquisitions from the revenue technology sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% female employees
Company
Funding (last 2 of 6 rounds)
Aug 2023
$80m
LATE VC
Nov 2021
$10m
GROWTH EQUITY VC
Total funding: $126.6m
Company benefits
- Remote based in US & UK
- Generous PTO
- 401K Retirement Plan
- Transparent Career Paths
- Medical, Dental & Vision
- Paid Parental Leave
- Remote Stipend
- 11 Paid Holidays
Company HQ
Chicago Loop, Chicago, IL
Leadership
William Walsh
(CEO)Previously the Founder, President and CEO of Aptology, Boardmember of Valen Analytics, President and CEO of Navis and was the CEO of Zebra Technologies.
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