Sales Strategy Director, The Trade Desk
$121.5-222.8k
May be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants based on performance. Offers other compensation depending on the role such as sales-based incentives and commissions
Data-first media buying platform
Job no longer available
Data-first media buying platform
1001+ employees
Job no longer available
$121.5-222.8k
May be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants based on performance. Offers other compensation depending on the role such as sales-based incentives and commissions
1001+ employees
Company mission
To transform media for the benefit of humankind by helping brands deliver a more insightful and relevant ad experience for consumers — and setting a new standard for global reach, accuracy, and transparency.
Role
Who you are
- With this role, we are looking for someone who has a passion for synthesizing complex solutions into simplified sales narratives that clearly communicate
- You are a strategic thinker, proactive, detail-oriented and data-driven with an eye for curating client-facing materials
- You embrace ambiguity and thrive in a dynamic, challenging, ever-changing environment and will be a key consultant to sales leadership and front-line sellers
- You lead by example and enjoy coaching using effective feedback, guidance and mentorship
- You love marketing, you have an affinity for AdTech and Big Data, and you want to play an instrumental role in the future of advertising
- 10+ years of relevant experience in sales development, media planning, digital strategy, sales/corporate strategy or consulting; ideally within AdTech, the broader digital media industry, the television or streaming industry, at a SaaS company, or media consulting firm
- Strong relationship management skills; previous experience in a role where you’ve successfully built consensus cross-functionally and amongst both leadership and your peers
- Knowledge of AdTech ecosystem and/or programmatic industry preferred; comfortable with online advertising metrics and KPIs required
- Multi-dimensional, creative thinker: excellence at thinking analytically, strategically, and tactically; ability to formulate a cohesive, data-based, narrative while telling the story in a compelling and concise manner
- Ability to work independently and be a self-starter, ambitious and scrappy; deal well with ambiguity and take initiative and ownership to get the job done
- Superior written and verbal communications skills, and the ability to articulate thoughts and ideas to internal and external stakeholders
- Team player who leads discussions; organically shares best practices and knowledge with others
- Quick learner able to grasp new technology and product changes
- Meticulous attention to detail and able to produce deliverables on-time at a very high bar
- Bachelor’s Degree from a four-year university preferred
What the job involves
- The Sales Strategy team is the sales enablement arm of the Sales organization with a central focus on supporting revenue growth across The Trade Desk
- The Sale Strategy team partners with Sales to provide best-in-class strategic pitch materials – rich in storytelling – and reactive support for RFPs and RFIs
- The team also works cross-functionally with product, marketing, business intelligence, training and other teams to ensure alignment between sales collateral and The Trade Desk’s capabilities, product features, roadmaps, advertising solutions and positioning within the broader AdTech ecosystem
- As the Sales Strategy Director, you will be focused on supporting a team of senior sellers to provide global dedicated support for global, high-growth accounts
- Your role will be focused on integrating within your assigned sales team accounts to upsell and pursue across a range of revenue-driving initiatives
- You will become a subject matter expert on The Trade Desk’s platform to ensure consistency in advertiser communications
- With that expertise, you will be responsible for owning the creation of sales collateral that explains technical concepts in a clear and concise manner
- Strategic Partnership: Work with Client Development, Client Partner and Agency Development sellers, Sales Strategy team members, and others, on in-market narratives and bespoke pitch development for client-facing meetings; project manage entire process from concept to completion; co-pitch complex solutions with client development as appropriate
- Tactical Execution: Collaborate with cross-functional stakeholders and manage the execution of reactive requests, including RFIs/RFPs, to ensure accurate and customized responses that maximize The Trade Desk’s chances for winning new opportunities
- Client Communications: Collaborate with sales and marketing to develop client-facing communications (newsletters, training sessions, etc.) to keep The Trade Desk top-of-mind and reinforce in-market messaging and new product roll-outs
- Collateral Creation: Anticipate the sales team’s need for new materials and insights by regularly meeting with sales and attending client pitches to gain a first-hand understanding of how current materials are “landing” and current client challenges, priorities and objections
- Sales Education: Partner with teams like Product Marketing to develop and implement education sessions around key releases of materials and sales decks to ensure that client messaging is consistent from industry-wide press releases to daily sales calls
- Customer Advocacy: Become a consultant to internal stakeholders by understanding and sharing client (agency or advertiser) needs, relevant regional/vertical/competitive business dynamics, and a strong POV about The Trade Desk’s positioning in the marketplace
- Team Mentorship: Support the continued expansion of the overall Commercial Activation team with on-boarding, peer mentoring. and training new Commercial Activation members
Our take
Effective advertising in the digital age is almost impossible without the use of data to drive targeting, with first-party data commonly being used for such purposes. However, making use of such data can be difficult without the right analytic tools, and executing advertisement campaigns that make use of it can be even more challenging.
The Trade Desk provides a demand-side marketplace for building digital media campaigns, allowing businesses to plan and buy digital media, harness the power of their data, and customize publishing through APIs. The marketplace partners with over 225 data, inventory, brand safety, and publisher businesses to provide its services, whilst offering expert digital marketing advice and an e-learning platform called Edge Academy.
Whilst other advertisement marketplaces are available to businesses, The Trade Desk stands out with its approach of not only providing companies with the business partnerships they need but also advising and educating them on how to utilize them effectively. Its latest offering, Galileo, enables advertisers to onboard and activate their first-party data quickly and easily, bringing direct integrations with CRM, CDP and clean room providers, including Adobe, Amazon Web Services, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2016
$60m
SERIES C
Feb 2014
$20m
SERIES B
Total funding: $82.5m
Company HQ
Downtown Ventura, Ventura, CA
Leadership
Jeff Green
(Founder & CEO)Founded Search.com. Former COO of Microsoft's AdECN.
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