Performance Marketing Manager, Bob W
+ Employee stock option plan
More information about location
Alternative to hotels & short-stay apartments
Job no longer available
Alternative to hotels & short-stay apartments
201-500 employees
Job no longer available
+ Employee stock option plan
More information about location
201-500 employees
Company mission
To build a slicker alternative to hotels & short-stay apartments.
Role
Who you are
- This role is ideal for someone who wants to lead performance marketing end-to-end, connecting data, strategy, and execution to meaningfully shape the future of Bob W
- Has strong hands-on experience across paid social, search, and performance channels
- Is highly analytical and confident working with Excel and other data platforms to guide decisions and prove impact
- Combines strategic thinking with practical, results-focused execution
- Has proven experience managing budgets and driving efficient growth while maximising ROI
- Works autonomously, proactively identifying opportunities and solving problems
- Communicates clearly with stakeholders at all levels, adapting messages to different audiences
- Stays curious, adaptable, and up to date with digital marketing trends
- Is results-driven, accountable, and motivated by measurable impact
- Is fluent in English, with German fluency highly desirable
What the job involves
- As a Performance Marketing Manager at Bob W, you’ll own and scale our global performance marketing engine
- This is a high-impact role where strategy meets execution: you’ll drive growth across key paid channels, turn complex data into clear decisions, and position performance marketing as a core growth driver for the business
- With strong autonomy and senior-level ownership, you’ll shape how Bob W acquires demand, allocates budget, and measures success across markets
- Plan, execute, and optimise performance marketing campaigns across Meta, Google Ads, LinkedIn, and search channels
- Own paid media performance end-to-end, managing budgets to maximise ROI and ROAS
- Use analytics tools (Excel, GA4, Optimyzr, and others) to track performance, revenue, and attribution
- Turn data into clear insights and recommendations for senior stakeholders
- Adapt strategies to different markets, audiences, and demand patterns
- Lead performance marketing initiatives with a high level of independence and accountability
- Collaborate closely with Brand, Revenue, Distribution, B2B Sales, and Product & Engineering teams
- Build and evolve performance marketing roadmaps that support long-term growth
- Continuously test, learn, and improve based on market and industry trends
Our take
Bob W is a tech-first hospitality company that operates in very much the same space as AirBnB - offering short- to medium-term stays in serviced accommodation as an alternative to staying in a hotel or a short-term rental. Where it differs is in its attention to quality - its accommodations are carefully screened for the amenities on offer, and unlike AirBnB its user experience is standardised for both hosts and guests with an app that allows for contactless check-in and chat-based customer service.
The AirBnB model has experienced difficulties lately, with decreasing occupancy and returns to hosts as the novelty has worn off and costs have increased to match those of the traditional hotel sector. However, Bob W's focus on the longer stays and higher expectations of business travellers seems to have paid off, as demand for its city stay services are only growing despite the woes of the overall sector.
In 2024, Bob W closed a Series B funding round led by Flashpoint Ventures. It will use this to continue its expansion across Europe, already having a foothold in Helsinki, Tallinn, Madrid and London.
Freddie
Company Specialist at Welcome to the Jungle
Insights
114% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2024
$47.2m
SERIES B
Oct 2022
$24.8m
SERIES A
Total funding: $83.9m
Company benefits
- Quarterly bonus structure tied to performance
- The opportunity to re-invent the world’s largest industry by shaping a young and dynamic tech company with huge growth ambitions
- Unlimited holidays
- Voluntary Health Insurance
- Sports Compensation
- Smart and highly motivated colleagues
- Multicultural, diverse, and highly rewarding work environment
- Free nights at any Bob W location and plenty of opportunities to travel, mixing business with pleasure
- Employee Share Option Plan
Company HQ
Telliskivi, Tallinn, Harju County
Leadership
Niko Karstikko
(Co-Founder & Group CEO)Serial investor and entrepreneur. Was Transition CEO at POLKU, and Co-founder & CEO of SportSettter. Before that was Rapid Repsonse Manager at Barclays.
Sebastian Emberger
(Co-Founder & CSO)Was previously Head of Business Development for KIND Hörgeräte & Co. Before that was COO at Emberger Optik + Hörakustik.
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