Field & Channel Marketing Manager, Cynet
Autonomous detection and response platform
Open for applications
Autonomous detection and response platform
201-500 employees
Open for applications
201-500 employees
Company mission
Cynet's mission is to make cybersecurity easy.
Role
Who you are
- Candidates applying for this position should demonstrate flexibility, a strong work ethic, and an ability to thrive in a dynamic, fast-growing organization
- Channel Marketing experience, preferably within the Cyber Security market
- At least 4 years of senior-level experience, particularly with Partner Programs and Channels teams
- Experience with channel account-based marketing and a strong understanding of the Channel ecosystem, specifically MSSP and VARs
- Experience in all aspects of marketing campaign and demand generation activities, particularly with digital tactics such as e-marketing, search engine marketing, web marketing, PPC, content syndication, and webinars
- Demonstrated success in developing and executing effective marketing campaigns
- Experience in using marketing automation tools to measure and improve campaign effectiveness
- Experience in developing broad-based awareness and nurturing programs
- Ability to design strategic Marketing Plans and execute goals with high-impact results
- Strong writing skills
- Excellent interpersonal, communication, teamwork, presentation, and project management skills
- Strong budget management skills
- Self-starter with the ability to assert ideas and solicit feedback
What the job involves
- The Channel Marketing Manager will collaborate within a cross-functional team to support the Cynet Indirect Sales Channel
- This role demands excellent communication and organizational skills
- As a Channel Marketing Manager, you will develop and execute field marketing strategies in close collaboration with sales and channel teams, as well as fellow marketing colleagues
- You will be responsible for content creation and management, as well as overseeing the partner program
- Manage lead generation programs to meet pipeline development needs, including virtual and in-person events, trade shows, and various other marketing tactics supporting the field sales organization
- Analyze results and identify opportunities for performance improvement
- Coordinate field events/programs from initial planning to execution, including logistics, contract management, promotional communications, and follow-up/tracking
- Collaborate with channel partners and service providers to organize joint marketing activities
- Manage marketing materials and items inventory and distribution as part of the regional marketing strategy
- Identify industry events and presentation opportunities in the region
- Align channel and field marketing events with core demand generation programs to ensure the generation of marketing-qualified leads through integrated, multi-touch programs
Our take
A variety of prevalent cybersecurity threats means that companies must use a vast range of complex threat detection and prevention software, and this is becoming costly and complicated.
Cynet provides solutions to this problem by integrating multiple security controls into a unified and autonomous XDR platform. The software does not require staff to operate it and is supported by a 24/7 detection and response service.
The company is producing solutions in a market with a vast number of competitors. However, Cynet’s aim of providing unified and automated cybersecurity within one XDR platform sets it apart and attracts both big and small companies such as San Benedetto, Carrefour, and Becker. The release of its mobile threat protection "Cynet 360 Mobile" is another step in the right direction for the company's innovative future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2021
$40m
SERIES C
Jun 2020
$18m
SERIES B
Total funding: $78m
Company benefits
- Medical and dental care
- Paid Time Off
- 401k match
- Maternity leave plan
Company values
- One Team
- Innovative
- Passionate
- Strive for Excellence
- Customer Centric
- Data Driven
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Eyal Gruner
(CEO)Co-founded several businesses including Versafe, BugSec and Cymulate, and continues to serve as a Board Director at BugSec and Cymulate.
Netanel Amar
(COO)Previous CTO at Secoz and then CEO at Bugsec. Co-founded Cynet in 2019, first working as CEO and later becoming COO.
Share this job
View 3 more jobs at Cynet