Senior Product Manager, Vida Health

• Bachelor’s Degree at a minimum
• 3-5+ years of product management experience, with at least 3 years shipping consumer or patient-facing digital products
• Proven track record improving engagement, retention, or activation metrics in a mobile or web product
• Strong analytical skills: comfortable with SQL, product analytics tools (Looker, PostHog, Amplitude, or similar), and A/B testing frameworks
• Experience running the full product lifecycle: discovery, scoping, shipping, measuring, iterating
• Excellent cross-functional communication: able to work effectively with Engineering, Design, Clinical, and Business stakeholders
• Comfortable operating in a fast-moving, ambiguous environment with shifting priorities
• Clear, concise writer who can turn complexity into actionable product artifacts

Desirable

• Vida Health is seeking a Senior Product Manager, Growth to own the day-to-day execution and continuous improvement of critical pieces of the member journey - onboarding and retention. You will drive engagement, retention, and health outcomes for hundreds of thousands of members across Vida’s clinical and behavioral programs
• This role sits within Vida’s Member Experience group, which owns the full consumer journey from onboarding through long-term engagement and retention. Reporting to the Director of Member Experience, you will partner with Engineering, Design, Data Science, and Clinical teams to ship high-impact product improvements while helping lay the foundation for Vida’s next-generation personalized experience
• This is a high-autonomy IC role with room to grow. You will balance near-term product execution (improving core features, running experiments, reducing friction) with contributing to longer-term 2.0 vision work. The ideal candidate is a strong executor who can drive results in the current product while thinking strategically about where the experience needs to go
• Drive growth and onboarding across landing page, eligibility, and onboarding for Vida Health’s core member funnel
• Devise experiments based on rigorous, thoughtful, data-backed hypotheses
• Iterate on experiments by analyzing results and addressing new bottlenecks
• Re-architect onboarding to reduce early drop-off and drove lift in registration
• Own the member growth product backlog and support roadmap development: prioritize, scope, ship, and measure improvements to early experience (landing pages, onboarding, first clinical visit)
• Drive A/B testing and rapid experimentation to improve engagement, activation, and retention metrics
• Manage bug triage and quality for the member experience; ensure a reliable, performant product
• Partner with Engineering and Design to maintain product velocity, unblock delivery, and manage technical tradeoffs
• Translate client requests and stakeholder input into well-scoped product work without compromising member experience quality
• Own member experience metrics, including engagement, retention, churn, activation rate, and NPS
• Build, maintain, and report on dashboards in Looker and PostHog; establish regular data review cadence and ensure learnings are socialized
• Analyze user behavior to identify friction points, drop-off patterns, and opportunities for improvement
• Design and interpret experiments; bring data-informed recommendations to product and leadership forums
• Work closely with Design to develop and iterate on UX improvements and ensure member-first thinking in all product decisions
• Partner with Clinical Teams to ensure product changes support care delivery, medication management, and coaching workflows
• Collaborate with other PM's to ensure seamless handoff from enrollment into the core experience
• Coordinate with marketing to improve re-engagement and lifecycle messaging
• Socialize updates and learnings clearly and consistently with cross-functional partners across the organization
• Contribute to the Vida 2.0 vision by surfacing insights from current product performance, member feedback, and competitive analysis
• Help stand up user research infrastructure: recruit participants, support moderated testing, synthesize findings
• Support concept validation and prototype testing for next-generation member experiences
• Additional responsibilities as assigned