Marketing Manager, Pomelo Care
Demand Generation, Business to Business
$110-125k
+ Equity compensation
National leader in evidence-based healthcare for women and children
Be an early applicant
National leader in evidence-based healthcare for women and children
101-200 employees
Be an early applicant
$110-125k
+ Equity compensation
101-200 employees
Company mission
To advance research and technology to break barriers and improve outcomes.
Role
Who you are
- We're looking for a strategic contributor, capable of executing campaigns, analyzing performance, and collaborating cross-functionally
- 2-3 years of experience in product marketing, growth marketing, or a similar role, preferably in healthcare, digital health, startup, or similar complex/tech industry
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Excellent written and verbal communication skills, with a talent for crafting compelling narratives and marketing copy
- Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics)
- Experience with A/B testing, experimentation, and optimization techniques
- Demonstrated ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
What the job involves
- Your North Star: From first click to lifelong customer - lead the charge in product adoption and growth
- This role focuses on driving product adoption, market expansion, and revenue growth by effectively positioning products and optimizing the customer journey from awareness to retention
- This role would report directly to the Director of Product Marketing, supporting the growth of B2B marketing at Pomelo Care
- This is an opportunity to have direct exposure to commercial opportunities as well as our customers, deriving insights and applying them to demand campaigns
- Content & Campaign Development: Create compelling marketing content (e.g., website copy, sales collateral, case studies, blog posts, email sequences, ad copy) that resonates with target audiences and supports the sales funnel. Design and implement growth-oriented campaigns across various channels (e.g., digital advertising, email, organic search, social media)
- Performance Analysis & Optimization: Monitor, analyze, and report on the performance of marketing initiatives. Use data-driven insights to identify areas for optimization and continuous improvement in lead generation, conversion rates, and customer retention
Our take
Pomelo Care, a New York-based virtual maternity care platform, is dedicated to enhancing maternal and newborn health outcomes by providing accessible and personalized care. By merging evidence-based practices with innovative technology, the company strives to transform the landscape of family care.
The platform's model provides continuous, proactive 24/7 care through a dedicated multidisciplinary team. This team utilizes data-driven insights to predict and identify potential risks early, offering personalized and evidence-based care protocols. With convenient access through a mobile app, Pomelo Care provides individuals with the support they need, while simultaneously reducing the strain on emergency resources and lowering the risk of complications during pregnancy, postpartum, and infancy.
The company is poised to see further platform adoption, with 2024 funding enabling it to strengthen its existing partnerships with Medicaid Managed Care organizations, employers, and academic medical centres. As Pomelo Care continues to extend its reach and impact, its commitment to accessible and personalized virtual care is well set to make a substantial contribution to addressing the national maternal health crisis.
Steph
Company Specialist at Welcome to the Jungle
Insights
124% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2024
$46m
SERIES B
Jun 2023
$33m
SERIES A
Total funding: $87m
Company benefits
- Generous equity compensation
- Unlimited vacation
- Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
Company HQ
Civic Center, New York, NY
Leadership
Marta Bralic Kerns
(CEO)Graduated from Harvard University with a Bachelor's Degree in Computer Science. Previously worked as a Software Engineer/Product Manager at Microsoft and as a Business Analyst at McKinsey & Company. Also worked at Flatiron Health in multiple roles, including Senior Vice President of Business Development.
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