Senior Marketing Manager, Wattpad

• 6+ years in social media, community management, influencer marketing, or content — preferably at a media/entertainment/gaming company
• Substantive knowledge of comics and pop culture fan communities Proven experience developing creator-driven growth programs — referral, affiliate, or ambassador structures with a direct connection to acquisition outcomes
• Hands-on experience managing social channels with a meaningful following, with accountability for performance beyond scheduling and publishing
• Strong creative instincts and writing ability — capable of distinguishing and producing high-quality briefs and content concepts
• High resilience and bias for action — operates effectively in a fast-moving environment with shifting context and a high standard of execution

Desirable

• WEBTOON is becoming the home for Marvel and Disney comics — a subscription app where fans read, collect, and stay connected to the stories and characters they love
• We are looking for a Senior Manager, Community & Social with deep roots in this world
• The ideal candidate understands the creators, communities, and cultural moments that matter to comics fans — and knows how to translate that knowledge into content that drives meaningful engagement and action
• This is a hands-on execution role
• You will be responsible for identifying the right voices, developing the creative, and maintaining the quality of everything that goes out under this platform
• You will work closely with the Head of Marketing and own the day-to-day execution across creator programs, community, and social channels
• Creator & Influencer Program (60%)
• Identify and recruit creators, influencers, and community leaders with genuine credibility among the Comics audience — across TikTok, YouTube, Instagram, podcasts, and beyond
• Own the full creator relationship: outreach, contracting, briefing, feedback, and performance tracking
• Define the scope of each creator's output — format, angle, message, and hook — and develop the creative briefs that translate that vision into execution
• Own output quality end-to-end: provide substantive feedback throughout the process and maintain a high bar for what is published
• Design and manage creator-based growth programs — referral mechanics, affiliate structures, and exclusive incentives — that position creators as a scalable acquisition channel, not solely a brand awareness vehicle
• Build and maintain an always-on ambassador roster, not a series of isolated campaign partnerships
• Community & Social Channel Management (40%)
• Maintain an active presence in the spaces where the audience engages — Reddit, Discord, Facebook groups, X/Twitter, and fan forums
• Develop relationships with community leaders and high-influence users, and cultivate them as long-term advocates for the platform
• Monitor community conversation, surface actionable insights to the broader team, and identify moments with activation potential
• Own the platform's official social channels: content calendar, posting cadence, brand voice, and format strategy
• Align with Marvel/Disney's social operations, content calendars, and publishing guidelines to ensure consistency across the broader IP ecosystem