Digital Marketing Manager, Normative
£50-54k
More information about location
3 days a week in office
AI driven sustainability analysis
Open for applications
AI driven sustainability analysis
101-200 employees
Open for applications
£50-54k
More information about location
3 days a week in office
101-200 employees
Company mission
To make known and reduce the sustainability impact of all economic activities on the planet.
Role
Who you are
- This is a highly hands-on, business impacting, strategic role ideal for someone who thrives in high-growth environments and loves turning complexity into streamlined scalable processes
- This role is ideal for someone who thrives at the intersection of campaign execution, marketing operations, and performance optimization — and is passionate about data, automation, and impact
- 3+ years of experience in Digital Marketing and/or Marketing Operations within a B2B SaaS environment
- Hands-on expertise in marketing automation platforms (Marketo, HubSpot, or Pardot), including nurture streams, smart campaigns, and scoring models
- Solid working knowledge of Salesforce CRM, especially campaign tracking, reporting, and lead object management
- Comfortable using a modern MarTech stack (e.g. WordPress, Vimeo, Livestorm, Figma, SEMRush)
- Data-oriented with strong analytical skills — able to turn insights into actionable optimizations
- Detail-oriented, highly organized, and thrives in a fast-paced, collaborative environment
- Motivated by purpose and driven by performance — with the energy and enthusiasm to make things happen
What the job involves
- Normative is now looking for a Digital Marketing Manager to join our team in London
- Normative helps companies to understand and reduce their carbon footprints towards their journey to Net Zero
- We do this through science-based carbon accounting products and tailored advice from net zero experts. What we do has a real positive impact on the climate - you can too!
- We’re looking for a results-driven Digital Marketing Manager to help scale a best-in-class demand generation engine
- Plan, build, and execute integrated email campaigns that drive demand and nurture leads through the funnel
- Optimize triggered email flows and nurture programs to deliver a seamless user experience across the customer journey
- Build landing pages, forms, and workflows aligned with campaign goals and conversion objectives
- Collaborate with Product Marketing to repurpose content into high-performing digital campaigns
- Develop and manage LinkedIn ad campaigns in partnership with our performance marketing agency
- Support and help optimize paid search campaigns across Google Ads and Bing
- Own and manage marketing automation workflows, ensuring timely lead capture, routing, and follow-up
- Maintain data hygiene, campaign attribution, and CRM integrity to accurately measure marketing impact
- Oversee website performance — using tools like Google Analytics, Hotjar, and SEMRush to improve SEO, UX, and conversion rates
- Leverage insights and competitive research to enhance landing pages and optimize the end-to-end user journey
- Monitor and report on channel and campaign performance, uncovering actionable insights to improve ROI and pipeline efficiency
- Scale digital programs in alignment with revenue goals and MQL targets
- Constantly test, learn, and optimize across paid and owned channels
- Partner with Demand Gen, Product Marketing, and RevOps to align campaign execution, lead scoring, routing, and reporting
- Work hand-in-hand with SDR/MDR teams to ensure lead quality, volume, and conversion targets are being met
- Champion cross-team communication and rapid execution — taking full ownership of your initiatives and celebrating success across the business
Application process
- We adopt a continuous selection process, so please make sure to apply with your CV in English
- 1. Screening interview with a member of our Talent Acquisition team
- 2. First interview with the hiring manager and CEO
- Online Personality & Logic assessment
- 3. Technical Interview with the Hiring manager and members or ReVops and Marketing team
- 4. Stakeholder Interview
Salary benchmarks
Our take
Normative is a carbon accounting platform that leverages big data and artificial intelligence to help companies quantify and reduce their carbon footprints.
With companies worldwide estimated to have a 40% error rate in their manual emissions measurements, Normative reduces the accuracy gap by helping companies in their reporting.
Founded in 2014, Normative has received serious funding and seen its revenue growth in line with Net Zero targets worldwide. With intense pressure on companies - especially those in the financial sector - to reduce their carbon output, Normative is well set for success. The company reduces the cost of time and money for its clients in gathering and measuring the data on environmental impact, keeping its customers in line with the UK's Streamlined Energy and Carbon Reporting policy and the EU's Sustainable Finance Disclosure Regulation.
Steph
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2022
$36.6m
SERIES B
Oct 2021
$11.8m
SERIES A
Total funding: $50.5m
Company benefits
- Market-level salaries based on the country of employment
- The opportunity to conduct a salary review every 12 months, based on merits and performance
- 30 days/year of paid vacation + up to 2 additional days off
- Pension
- Parental leave benefit
- One wellness hour per week
- Winter & summer parties
- Off-sites/kickoffs
- After works
- A culture based on sharing and learning
Company values
- Be one team - Everyone is invited, included, and needed in the planet’s most important fight – Normative is one team, together in the fight for our one planet.
- Build the norm - Normative continuously develops, researches, and improves to accelerate the global transition to Net Zero.
- Own what matters - There’s no time to waste: we make sure to get things done.
Company HQ
Maria, Stockholm, Stockholms län
Leadership
Kristian Ronn
(CEO & Co-Founder)Previously Project Officer at University of Oxford.
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