Lead Advanced Analyst, Airbnb
Integrated Marketing
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- Experience: 6+ years in analytics or data science, with depth in marketing, growth, or lifecycle/loyalty analytics
- Experimentation expertise: Strong background in causal inference and designing experiments and holdouts for multi-touchpoint marketing programs
- Insights & Influence: A track record of insights that directly shape strategy, roadmaps, and budget decisions at a senior level
- Communication: Excellent ability to translate complex analytical trade-offs into clear, confident recommendations for senior, cross-functional stakeholders
- Technical skills: Advanced proficiency in SQL and Python or R, with experience working in large-scale data environments and building scalable reporting tools
- Modern toolkit: Experience using AI tools to accelerate analysis and build scalable solutions
- Adaptability: Comfort operating with ambiguity across a fast-paced, evolving portfolio of initiatives spanning multiple business lines
- Education: Quantitative degree required
What the job involves
- The Integrated Marketing Analyst sits within Marketing Analytics and serves as the measurement engine for Airbnb's cross-channel growth initiatives, spanning Search, Growth Media, Affiliates, and Guest Engagement across Homes, Experiences, Services, and Hotels, as well as emerging pilots
- You'll partner closely with Marketing, Creative, Data Science, and Finance to prove incrementality and optimize investment across a fast-moving, test-and-learn portfolio
- You will be the dedicated analytics lead for cross-channel marketing strategies for new business lines (eg loyalty or Experiences & Services)
- You’ll start by owning all of the marketing work for Airbnb's new community and loyalty pilot program, as it scales through multiple phases of testing across international markets
- You'll design the experiments that separate true program impact from individual campaign-level lift, and turn results into clear recommendations on what to scale, iterate, or stop
- As the loyalty program testing cadence eases, you'll flex your capacity to support other Integrated Marketing priorities, bringing the same rigor to initiatives across Experiences, Hotels, and Luxe
- Own measurement strategy: Design and lead the end-to-end measurement plan for a major loyalty/community pilot, including multi-arm testing across benefits, credits, and offers
- Design and analyze experiments: Owning experimentation end to end, write experiment plans and analyze the results
- Conducting analysis to deliver actionable insights: Surface findings on customer segments, timing, and creative performance that inform decisions on scaling the program and where to prioritize
- Collaborate with cross-functional partners: Partner with marketing, operations, finance, data science, and product to support a data-driven strategy for marketing, share results, and influence decisions through data
- Present to leadership: Deliver clear, decision-ready readouts to senior marketing and cross-functional leadership on program and campaign effectiveness
- Expand scope over time: As testing needs ease, apply the same experimentation approach to support other growth marketing priorities across additional lines of business
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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