Head of Programmatic and Paid Social, LegalZoom
$114-228k
Online legal advice platform
Open for applications
Online legal advice platform
1001+ employees
Open for applications
$114-228k
1001+ employees
Company mission
To make legal help should be a fundamental right, easy to understand, afford, and access.
Role
Who you are
- We are seeking a highly structured, technical, and analytical marketer for this role
- Candidate has a deep understanding of the media landscape, extensive hands-on-keys experience across various platforms, and proven success managing both internal teams and external agency/media partners
- They must be highly strategic, have a data-driven mindset, deeply collaborative, and be willing and able to get hands-on to drive results
- 9+ years of performance marketing or marketing analytics experience required
- 4+ years of leadership experience required; ability to support team by jumping in to execute day-to-day tasks as needed while pursuing a broader strategic vision
- 5+ years of hands-on-keys experience across major Programmatic and Paid Social platforms such as Google Ads, Trade Desk, or Meta required. Strong foundational understanding of programmatic advertising, DSPs, and programmatic buying strategies
- Ability to think strategically about how to leverage paid media channels to achieve overarching business goals, while maintaining attention to detail in execution
- Proficiency in data analysis, with experience in advanced analytics tools, campaign reporting, and A/B testing. Experience with multitouch attribution modeling and optimizing marketing spend based on data-driven insights
- Martech and measurement expertise. Must be comfortable implementing conversion tags and APIs, utilizing MTA/MMM tools, designing measurement tests, and evaluating/implementing measurement partners
- Experience with Segment and Rockerbox a plus
What the job involves
- As Group Manager – Paid Outbound, you will help drive LegalZoom’s growth by leading our performance marketing program across paid social and programmatic channels, across strategy, analytics, organizational leadership, and execution
- You will play a pivotal role in defining program strategy and driving performance through media strategy, campaign execution and optimization, and advanced analytics
- Develop and execute comprehensive strategies and initiatives for our Paid Outbound program, across paid social, programmatic, audio, direct, and linear channels
- Oversee budget, performance, and campaign management of paid social and programmatic campaigns across platforms such as Meta, Google Ads, The Trade Desk, Reddit, Amazon, and other DSPs/SSPs
- Build confidence in ROI of managed programs by calibrating the right measurement framework between MMM/MTA results, incremental/causal impact studies, in-platform/third-party performance metrics and lift studies, and other relevant data sources
- Analyze campaign performance, leveraging analytics and attribution models, including multitouch attribution, to identify opportunities for continuous optimization and ROI maximization on provided budgets
- Manage overall testing roadmaps and approvals, staying informed of industry trends, the competitive landscape, partner capabilities, and product tests to guide the implementation of innovative, impactful, and measurable tests
- Drive conversations on strategy, key campaign insights, performance metrics, and recommendations with senior stakeholders and partners, ensuring alignment with business goals and objectives
- Establish strong partnerships with internal stakeholders (e.g. Creative, Product Marketing, Product, Data Science, Legal) to explore new opportunities and ensure timely and seamless execution
- Lead relationships with media agencies and partners, ensuring all strategies and executions align with LegalZoom’s goals and KPIs to drive tangible business impact
- Build out, develop, and lead a best-in-class team of digital marketers (2 currently open roles), providing guidance on best practices for programmatic and paid social campaigns, while fostering a collaborative, high-performance environment
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer, with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
However, it has found space to grow its operations nonetheless, partially due to the rise in interest in digital solutions. An IPO in 2021 also enabled LegalZoom's growth, though in 2024 a class action is underway to investigate the company's significantly lowered share prices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Private healthcare
- Pension
- Eye care
- Discount legal fees
- Season ticket loan
- Cycle to work
- Fundraising match
- Life assurance
- Chill-out area
- Massages
- Office yoga
- Social events
Company HQ
Downtown, Glendale, CA
Leadership
Robert Shapiro
(Co-founder)Co-founder of ShoeDazzle.com and Chairman of the Brent Shapiro Foundation for Alcohol and Drug Awareness.
Brian Lee
(Co-founder)Co-founder of ShoeDazzle.com and The Honest Company. Previously Attorney at Skadden Arps. J.D of Law at UCLA School of Law.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at LegalZoom