Principal Product Marketing Manager, GitLab
Platform
$123.2-264k
+ Equity Compensation & Employee Stock Purchase Plan. Salary range applies to California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$123.2-264k
+ Equity Compensation & Employee Stock Purchase Plan. Salary range applies to California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- 10+ years of experience in product marketing, product management, developer relations, or related fields, with a strong emphasis on B2B environments
- 5+ years of marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions, including AI applications
- Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences
- Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams
- In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community
- Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations
- Familiarity with DevSecOps products and the ability to leverage this knowledge to drive strategic marketing initiatives
What the job involves
- As a Principal Product Marketing Manager for the GitLab DevSecOps Platform, you will work closely with our marketing, product management, engineering, and sales teams to grow GitLab’s footprint in the market
- You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan to help us achieve our business objectives
- The Platform PMM covers the entire end-to-end platform and you’ll partner closely with other PMMs on our team who are the subject matter experts for security, CI/CD, agile planning and other areas
- Develop compelling messaging and differentiation to position GitLab as the leading DevSecOps platform in the market
- Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
- Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
- Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
- Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
- Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
- Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
- Serve as the voice of the customer, understand their pain points and align them with GitLab’s solutions
- Distill win-wires and customer success into repeatable sales motions to help scale the business
- Educate industry analysts (aka voice of the industry) on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
- Partner with our Business Value team to build total cost of ownership and business value calculations
- Develop customer segmentation, buyer personas and target audiences using a data-driven approach
- Define route-to-market and monetization strategy for free to paid, Premium, Ultimate, Self-managed, SaaS and Dedicated platform offerings, and build effective price and packaging collateral
- Own and drive the launch plan for the annual platform launch, such as GitLab 17, and smaller releases with meaningful bookings impact
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $432.4m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company values
- Collaboration - We prioritize things that help us work together effectively, such as assuming positive intent, saying “thanks” and “sorry,” and giving timely feedback.
- Results - We operate with a sense of urgency and bias for action, and we do what we promise — to each other, customers, users, and investors.
- Efficiency - From choosing boring solutions to documenting everything and being managers of one, we strive to make fast progress on the right things.
- Diversity, Inclusion, & Belonging - We work to ensure GitLab is a place where people from every background and circumstance feel like they belong and can thrive.
- Iteration - We aim to do the smallest viable and valuable thing, and get it out quickly for feedback.
- Transparency - Everything we do is public by default, from our company handbook to the issue trackers for our product.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
Diversity, Equity & Inclusion at GitLab
- Diversity, Inclusion, & Belonging is woven into our values and everything we do
- GitLab is home to many dedicated Team Member Resource Groups
- GitLab is a global, multi-cultural organization with team members all over the world
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