Principal Product Marketing Manager, GitLab

• 10+ years of experience in product marketing, product management, developer relations, or related fields, with a strong emphasis on B2B environments
• 5+ years of marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions, including AI applications
• Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences
• Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams
• In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community
• Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations
• Familiarity with DevSecOps products and the ability to leverage this knowledge to drive strategic marketing initiatives

• As a Principal Product Marketing Manager for the GitLab DevSecOps Platform, you will work closely with our marketing, product management, engineering, and sales teams to grow GitLab’s footprint in the market
• You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan to help us achieve our business objectives
• The Platform PMM covers the entire end-to-end platform and you’ll partner closely with other PMMs on our team who are the subject matter experts for security, CI/CD, agile planning and other areas
• Develop compelling messaging and differentiation to position GitLab as the leading DevSecOps platform in the market
• Craft persona-specific messaging for key target audiences, including buyer, influencer and user personas
• Build compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)
• Conduct research on customer pain points, market trends and competitive alternatives to inform our point of view
• Partner with our field and digital marketing teams to build impactful demand gen campaigns and revenue plays
• Create and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides
• Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenue
• Serve as the voice of the customer, understand their pain points and align them with GitLab’s solutions
• Distill win-wires and customer success into repeatable sales motions to help scale the business
• Educate industry analysts (aka voice of the industry) on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadership
• Partner with our Business Value team to build total cost of ownership and business value calculations
• Develop customer segmentation, buyer personas and target audiences using a data-driven approach
• Define route-to-market and monetization strategy for free to paid, Premium, Ultimate, Self-managed, SaaS and Dedicated platform offerings, and build effective price and packaging collateral
• Own and drive the launch plan for the annual platform launch, such as GitLab 17, and smaller releases with meaningful bookings impact

• We offer benefits to manage your health, wealth, and well-being regardless of location
• Flexibility in schedule to be there for life’s important moments
• Equity compensation & Employee Stock Purchase Plan offered
• Generous Paid Time Off

Total funding: $433.7m

GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.