Paid Social Manager, Live Nation
$68-85k
Office located in Beverly Hills, CA
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$68-85k
Office located in Beverly Hills, CA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 4+ years of digital marketing experience, with a focus on Paid Social, including Facebook
- Strong understanding of Facebook Business Manager and Facebook Marketing Partners
- Able to prioritize tasks across 30+ planned and active Paid Social campaigns at any given time
- Experience managing localized campaigns across multiple regions
- Comfortable with both brand awareness and direct response KPIs
- Exposure to tools including Tableau, Domo, Datorama, and Google Analytics
- Advanced knowledge of Microsoft Excel and/or other spreadsheet tools
- Exceptional written & verbal skills with the capability of presenting key findings and learnings
- Bachelor’s degree in marketing, business, economics, or related field
- Affinity for the music and live entertainment industry
What the job involves
- We are seeking a Paid Social Manager II to be part of Live Nation Entertainment’s Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns
- The role will set up and run Paid Social campaigns and will report directly to the Sr Manager, Paid Search & Social
- Achieve/exceed ROAS targets through campaign execution and optimizations
- Monitor pacing and track progress to goal for 30+ active campaigns at any given time
- Identify test and learn opportunities and develop business justifications
- Experience with multi-platform campaigns across Facebook, Snapchat, Twitter, and TikTok
- Contribute key learnings to internal and external stakeholder recaps and readouts
- Provide end user feedback on marketing solutions built by Product, Data, and Engineering teams
- Think strategically across multiple types of campaigns
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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