Campaign Specialist, Motive
$52-79k
More information about location
Fleet management platform for trucks
Open for applications
Fleet management platform for trucks
1001+ employees
Open for applications
$52-79k
More information about location
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- 2–3 years of experience in B2B marketing, campaign coordination, sales or demand generation, preferably within a technology or SaaS environment
- Strong organizational and project management skills—comfortable managing multiple priorities, deadlines, and stakeholders
- Proven ability to partner with sales and BDR teams and support enablement activities such as cadence creation, sales resources, and campaign launches
- Understanding of buyer personas, user journeys, and sales processes—with a curiosity to learn what drives conversion at each stage
- Analytical mindset with the ability to interpret campaign performance metrics and communicate insights to the broader team
- Proficiency in marketing tools such as Salesforce, Asana, Marketo and Salesloft (or similar CRM/marketing automation systems)
- Excellent written and verbal communication skills; ability to adapt tone and messaging across marketing and sales audiences
- Collaborative team player who’s eager to learn, experiment, and continuously improve
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience)
- Bonus: Experience with content management systems, microsite launches, and campaign reporting dashboards is a plus
What the job involves
- At Motive, the Integrated Campaigns team is responsible for driving pipeline growth across new business and current customers
- We put the user first—ensuring we stay true to our core value proposition and delivering the right message at the right moment
- We are looking for a motivated and analytical marketer to support creative and high-impact campaigns targeting our new business accounts
- This role is crucial for executing campaigns that generate new pipeline and accelerate existing opportunities
- As a Campaign Specialist, you'll be responsible for a blend of campaign coordination, sales enablement, and operational excellence
- You’ll work closely with sales, operations, and product marketing to ensure the right message reaches the right audience at the right time.You'll work cross-functionally with sales, operations, product marketing, and other key stakeholders to ensure alignment and impact
- You will be asked to reliably execute projects and responsibilities of significant complexity
- You’ll bring both structure and creativity to Motive–owning administrative processes, supporting sales outreach, and helping translate marketing programs into actionable sales plays that drive measurable pipeline impact
- Support campaign execution: Help develop and launch integrated campaigns across digital, email, direct mail, and events that drive demand across mid-market and commercial segments
- Align with sales and BDR teams: Partner with BDRs and AEs to execute sales-aligned campaigns and cadences, ensuring marketing and sales messaging is integrated and consistent
- Manage sales enablement resources: Maintain 1-pagers, battle cards, campaign playbooks, and content libraries in tools like Seismic, ensuring assets are current and easily accessible
- Own campaign and sales calendars: Manage the marketing calendar, daily “hustle” and direct-mail schedules, sales cadence timelines, and recurring enablement sessions
- Conduct market and account research: Identify new outreach opportunities, surface competitive insights, and develop timely “reasons to reach out” based on market signals and events
- Track performance and insights: Monitor key campaign metrics (leads, MQLs, SQOs, pipeline generated) and provide input to help the team prioritize efforts and improve performance
- Support administrative and operational processes: Maintain campaign records in CRM and marketing automation platforms, assist with list building, campaign setup, and reporting dashboards
- Collaborate cross-functionally: Work with product marketing, design, RevOps, and sales teams to ensure alignment, asset readiness, and a seamless campaign handoff process
- Enable the sales team: Support campaign rollout to BDRs and AEs through enablement sessions, providing context, messaging, and content updates to ensure sales adoption
- Identify and resolve campaign issues independently: Troubleshoot executional roadblocks and maintain proactive communication with stakeholders to ensure campaign success
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received $150 million in VC in 2025, which is being used to accelerate its investment in AI and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2025
$150m
LATE VC
May 2022
$150m
SERIES F
Total funding: $717.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(Co-Founder & Board Member)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(Co-Founder & CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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