Senior Growth Marketing Manager, Rocket Money
Digital
$150-175k
+ Bonus + Team Member Stock Purchasing Program (TMSPP)
1-2 days a week in office
Smart financial management and spending analysis app
Be an early applicant
Smart financial management and spending analysis app
201-500 employees
Be an early applicant
$150-175k
+ Bonus + Team Member Stock Purchasing Program (TMSPP)
1-2 days a week in office
201-500 employees
Company mission
To improve the financial prosperity of millions of people.
Role
Who you are
- 6 or more years of experience in user acquisition, growth marketing, or performance marketing at a high growth consumer company, startup, or agency
- People management experience with track record of developing high performing growth or media buying teams
- Deep experience in mobile app performance marketing, with hands on ownership of paid social channels including Meta and Tiktok
- Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance
- Proven ability to translate data and experimentation into clear strategic direction and execution
- Comfortable operating in ambiguous environments and making fast decisions with imperfect information
- Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation
- Advanced proficiency in Excel and or SQL. Experience with Looker or similar analytics tools is a plus
What the job involves
- Reporting to the Director of Growth, Digital, this role is responsible as a team leader for defining and executing Rocket Money’s digital paid acquisition strategy
- You will operate as a senior leader within the Growth organization by owning performance outcomes while leading and developing a team of growth marketers
- You will oversee the execution, analysis, and optimization of digital acquisition channels, with deep experience in mobile app performance marketing across paid social and other scalable digital channels
- On top of that, you will be a thought-leader in growth data discovery, go-to-market strategy, creative strategy, growth engineering/data partnerships, and challenging the media buying status quo
- This is an opportunity to make an immediate, measurable impact on Rocket Money’s growth
- We are in a hyper-growth phase, and as a team leader on the growth team, you will be expected to accelerate velocity, unlock new scale, and raise the bar for how we approach performance marketing
- Lead and manage a high performing pod of growth marketers, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team
- Own the strategy and execution of Rocket Money’s digital user acquisition efforts across paid social, paid search, affiliates, and ad networks, with significant experience in mobile app install performance marketing
- Drive performance across major paid social platforms, including Meta, with a strong understanding of campaign structure, creative testing, audience strategy, and attribution in privacy constrained environments
- Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis with the ability to translate these learnings into actionable directions
- Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches to inform decision making
- Expand Rocket Money’s acquisition channel portfolio through structured testing, clear experimentation roadmaps, and disciplined performance measurement
- Collaborate with Data, Product, Engineering, and CRM to improve measurement, unlock new growth levers, and align acquisition strategy with broader company objectives
- Stay current on industry trends and platform changes to identify emerging opportunities in mobile app and web user acquisition
Our take
Managing finances has become increasingly difficult in the last couple of decades, despite access to online banking and other financial apps. The mass of subscriptions, standing orders and utility bills the average American is subject to ultimately makes it difficult to assess and manage their finances within one place.
Rocket Money (formerly Truebill) provides a mobile application that includes a variety of tools that aim to simplify financial management. Tools include an automatic subscription tracker which aims to increase transparency and simplicity for canceling unwanted subscriptions, in addition to monthly spending analytics and budgeting plans.
Whilst there seems to be an app for just about every form of financial management, Rocket Money has taken much-needed action by unifying everything into a single app. The company initially focused on financial management tools, it's now branched out to more direct financial tools such as utility bill comparison services, autopilot saving and paycheck advance loans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$45m
SERIES D
Nov 2020
$17m
SERIES C
Total funding: $84.1m
Company benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Unlimited PTO
- Parental Leave
- 401k Matching
- Team Member Stock Purchasing Program
- Learning & Development Opportunities
- Tuition Reimbursement
Company HQ
Downtown Silver Spring, Silver Spring, MD
Leadership
Haroon Mokhtarzada
(Co-Founder & CEO)They worked as CEO of Webs for 10 years, while studying at Harvard Law School, before working as VP at Vistaprint. They left this role in 2016 having co-founded Truebill (which later became Rocket Money) in November 2015.
Yahya Mokhtarzada
(Co-Founder & CRO)Having studied at the University of Maryland, they worked in Business Development for Webs.com, SGN, appssavvy, and Nanigans for a combined 9 years. In November 2015 they co-founded Truebill.
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