Senior Acquisition Executive, Bally's Interactive
Paid Search
+ Annual bonus of up to 10% + Company share scheme
2-3 days a week in office
Digital arm of entertainment provider, Bally's Corporation
Job no longer available
Digital arm of entertainment provider, Bally's Corporation
1001+ employees
Job no longer available
+ Annual bonus of up to 10% + Company share scheme
2-3 days a week in office
1001+ employees
Company mission
To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Role
Who you are
- Possess experience running and optimising campaigns across Google Ads, Apple Search Ads and Microsoft Ads
- Has a passion for digital advertising and getting the most out of the data available
- Possess strong aptitude for data analysis
- Be self-motivated, hard-working, and enthusiastic with an ability to execute tasks using their own initiative
- Possess excellent working knowledge of Microsoft Excel, including experience with building and utilising Pivot Tables
- Be a highly effective and clear communicator, both verbally and in writing
- Be focused and highly organised, with excellent attention to detail
- Be proactive, always looking for ways to innovate on ideas
What the job involves
- We are seeking a Senior Acquisition Executive to run paid media campaigns across our UK and Ireland brands
- This role encompasses all aspects of Google Ads Search and App campaigns, along with Apple Search advertising
- You will be responsible for the full range of tasks involved in the end-to-end running of the marketing campaigns to ensure they are performing as effectively as possible
- Maximising the profitability of campaigns on Google Ads, Microsoft Ads and Apple Search Ads
- Setting up and optimising campaigns efficiently and independently
- Ensuring optimum keyword coverage and use of match types
- Analysing current performance and recommending strategies based on your findings
- Creating and testing compelling text, image and video assets to maximise performance
- Working with our in-house design team to develop new landing pages
- Communicating campaign performance and any learnings to the team and senior stakeholders on a regular basis
- Conducting competitor research and recommendations
- Managing Purchase Orders, Invoices and insertion orders
- Ensuring that reports used for optimisation are accurate and up to date
- Searching for new opportunities relating to your accounts
- Ensuring we have robust and reliable conversion events
- Working with our ASO team to ensure alignment between paid and organic app
- Rolling out Custom Product Pages to increase campaign effectiveness
Salary benchmarks
Our take
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.
In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
99% employee growth in 12 months
Company
Company benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
Company HQ
Pool Dam, Newcastle-under-Lyme
Articles
Leadership
Robeson Reeves
(CEO)Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.
Diversity, Equity & Inclusion at Bally's Interactive
Anita Iwugo (Diversity & Inclusion Strategy Lead)
- To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
- We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place
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