Senior Paid Search Executive, Bally's Interactive

£48k

+ Annual bonus of up to 10% + Company share scheme

Excel

Google AdWords

Senior and Expert level

London

2-3 days a week in office (Berners Street, London)

Digital arm of entertainment provider, Bally's Corporation

Open for applications

Digital arm of entertainment provider, Bally's Corporation

1001+ employees

B2CHospitalityGamingGamblingEntertainment

Open for applications

£48k

+ Annual bonus of up to 10% + Company share scheme

Excel

Google AdWords

Senior and Expert level

London

2-3 days a week in office (Berners Street, London)

1001+ employees

B2CHospitalityGamingGamblingEntertainment

Company mission

To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Job

Company

Role

Who you are

Possess experience running and optimising campaigns across Google Ads, Apple Search Ads and Microsoft Ads
Has a passion for digital advertising and getting the most out of the data available
Possess strong aptitude for data analysis
Be self-motivated, hard-working, and enthusiastic with an ability to execute tasks using their own initiative
Possess excellent working knowledge of Microsoft Excel, including experience with building and utilising Pivot Tables
Be a highly effective and clear communicator, both verbally and in writing
Be focused and highly organised, with excellent attention to detail
Be proactive, always looking for ways to innovate on ideas

What the job involves

We are seeking a Senior Paid Search Executive to run paid media campaigns across our UK and Ireland brands
This role encompasses all aspects of Google Ads Search and App campaigns, along with Apple Search advertising
You will be responsible for the full range of tasks involved in the end-to-end running of the marketing campaigns to ensure they are performing as effectively as possible
Maximising the profitability of campaigns on Google Ads, Microsoft Ads and Apple Search Ads
Setting up and optimising campaigns efficiently and independently
Ensuring optimum keyword coverage and use of match types
Analysing current performance and recommending strategies based on your findings
Creating and testing compelling text, image and video assets to maximise performance
Working with our in-house design team to develop new landing pages
Communicating campaign performance and any learnings to the team and senior stakeholders on a regular basis
Conducting competitor research and recommendations
Managing Purchase Orders, Invoices and insertion orders
Ensuring that reports used for optimisation are accurate and up to date
Searching for new opportunities relating to your accounts
Ensuring we have robust and reliable conversion events
Working with our ASO team to ensure alignment between paid and organic app
Rolling out Custom Product Pages to increase campaign effectiveness

Salary benchmarks

Our take

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.

In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.

Freddie

Company Specialist at Welcome to the Jungle

Insights

99% employee growth in 12 months

Glassdoor (3.4)

Company

Company benefits

Up to 10% annual bonus
Career pathways and development opportunities
Private healthcare scheme
Enhanced Maternity/Paternity/Adoption leave pay
Cycle to Work scheme
Wellhub
Life Assurance (3 x salary)
Contributory Pension Plans
Bally’s Perks - employee discounts portal

Company HQ

Pool Dam, Newcastle-under-Lyme

Articles

Bally’s Interactive teams up with Cleveland Browns

Bally's Interactive launches free-to-play game rewarding March Madness' perfect scores

Bally’s agrees to sell Asian interactive business

Bally’s Corporation Announces First Quarter 2025 Results

Bally’s completes $4.6bn Standard General takeover

Leadership

Robeson Reeves

(CEO)

Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.

Diversity, Equity & Inclusion at Bally's Interactive

To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place

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