Senior Manager of Brand Strategy, ButcherBox
Plus annual bonus based on company performance
Meat delivery subscription
Be an early applicant
Meat delivery subscription
201-500 employees
Be an early applicant
Plus annual bonus based on company performance
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- This is a highly collaborative, hands-on role for a strategic thinker with strong brand instincts, deep channel context, and a practical, execution-minded approach
- 7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
- Hands-on experience working at the intersection of brand and performance marketing
- Strong partnership experience with Growth, CRM, and paid channel teams
- Experience in DTC and/or omnichannel environments
- Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
- Ability to think in campaigns, not just channels
- Performance-literate and comfortable working with data, testing, and iteration
- Clear, confident communicator and collaborator
- Strong brand instincts with a pragmatic, execution-oriented mindset
- Comfortable pulling strategy through ambiguity rather than creating from scratch
What the job involves
- At ButcherBox, we’re looking for a Senior Manager, Brand Strategy to operate at the intersection of brand and performance marketing—helping us invest in building our brand while ensuring that work shows up effectively in the channels where we already engage prospects and members today
- This role sits within the Brand & Creative organization and works in close partnership with Product, Merchandising, Growth/Performance Marketing, CRM, Social, Retail, PR, Partnerships, Mission, and Creative
- The focus is on pulling brand strategy through our existing marketing ecosystem—partnering closely with Growth, CRM, and channel leads to elevate campaigns across Meta, Google, influencers, lifecycle, and emerging awareness and consideration channels
- The Senior Manager, Brand Strategy reports to the Senior Director, Brand & Creative
- Help develop and operationalize a campaign-led brand approach that balances brand building and performance outcomes
- Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
- Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
- Help connect brand storytelling to measurable business impact
- Help translate high-level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
- Help prioritize where and when to lean into brand-led versus performance-led approaches based on business goals, audience context, and channel dynamics
- Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
- Partner with Growth and Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time
- Drive an overall campaign approach that spans multiple channels, while partnering with channel managers to tailor execution by platform
- Ensure campaigns feel cohesive across paid, owned, lifecycle, and retail touchpoints
- Bring strong channel context into planning—understanding how platforms work and how brand shows up within their constraints
- Help distinguish between moments that require a unifying campaign approach and those better served by strong always-on execution
- Lead the development of strategic and campaign briefs that align business objectives, brand strategy, and channel context
- Partner closely with Growth, CRM, and Creative to ensure briefs are clear and actionable, and set teams up for success
- Maintain consistency across briefs while allowing for channel-specific nuance
- Socialize and align briefs with key partners early to ensure clarity, shared understanding, and strong downstream execution
- Define and evolve the organic social strategy to align with brand positioning, campaign priorities, and audience growth objectives
- Provide strategic direction and guidance to the Organic Social lead to ensure content themes and messaging reflect brand and business priorities
- Ensure organic social integrates seamlessly with campaign initiatives, performance marketing efforts, and CRM programming
- Identify opportunities for organic social to support awareness, cultural relevance, and consideration moments
- Act as a trusted thought partner and collaborator with Growth and CRM teams
- Work closely with Product, Merchandising, Social, Retail, Partnerships, Mission, and Creative to ensure alignment and consistency
- Help align teams around shared narratives, priorities, and goals without owning channel execution directly
- Navigate competing priorities and perspectives to help teams align around shared brand and business objectives
- Bring strong brand instincts to help surface what’s most compelling and differentiated about the brand
- Pull through and amplify the existing brand vision across campaigns, channels, and key moments
- Ensure brand positioning, value propositions, and core narratives are clearly defined and consistently understood across teams
- Drive adoption of brand fundamentals by embedding them into briefs, planning processes, and cross-functional workflows
- Define and apply brand guardrails for partnerships to ensure alignment with brand values and long-term equity
- Provide strategic context and inputs for creative briefs
- Partner with Creative to ensure ideas are grounded in clear campaign strategy and channel realities
- Help pressure-test concepts for both brand impact and performance viability
- What Success Looks Like:
- Brand strategy is clearly reflected in performance and lifecycle channels
- Campaigns feel more cohesive across paid, owned, and awareness efforts
- Growth and CRM teams have a strong strategic partner, not an added layer
- Brand storytelling supports both engagement and performance outcomes
- Investment in brand feels intentional, measurable, and scalable
- Teams demonstrate stronger brand fluency and consistently apply core value propositions in their work
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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