Sales Development Representative, Cockroach Labs

• Experience: 6 months to 1 year of experience in sales development, lead generation, or demand generation support
• Technical Stack: Familiarity with tools such as Salesforce, Outreach, Nooks, ZoomInfo, and LinkedIn Sales Navigator
• Collaboration: Strong ability to work cross-functionally with Marketing, SDR leadership, and Sales
• Analytical Mindset: Interest in marketing signals, campaign performance, and conversion metrics
• Education: BA/BS degree or equivalent practical experience

Desirable

• Cockroach Labs is hiring a Sales Development Representative with a primary focus on driving pre-event marketing engagement
• This is an execution-focused, entry-level SDR role centered on generating event registrations, building awareness, and setting meetings ahead of key marketing programs and field events
• This role works closely with the Marketing and Field Events teams to ensure that priority programs — including executive dinners, regional field events, and flagship conferences like RoachFest — are well-attended and generate meaningful sales conversations
• Success in this role is measured by pre-event outreach activity, meetings set, and registrations driven
• Execute high-volume, structured outreach (email, phone, LinkedIn) to drive registrations and attendance for priority marketing programs, including executive dinners, customer advisory boards, RoachFest, and regional field events
• Coordinate pre-event meeting setting with target prospects
• Work from event-specific target lists provided by Marketing to ensure full coverage of priority accounts ahead of each program
• Follow established outreach sequences and messaging playbooks for each event type
• Track outreach activity, responses, and registration confirmations in Salesforce and Outreach
• Share registration status and engagement updates with the Marketing and Events team as requested
• Share outreach activity summaries and engagement updates with SDR leadership after each event cycle
• Communicate registration confirmations and attendance updates to the Marketing and Events team as requested
• Adhere to established SDR team workflows and processes for event-driven outreach and follow-up
• First 30 Days
• Ramp on CockroachDB positioning, SDR workflows, and core tools (Salesforce, Outreach, ZoomInfo)
• Learn the event calendar and review pre-event outreach playbooks with SDR leadership
• Begin executing outreach against active event target lists under close supervision
• First 60 Days
• Independently manage pre-event outreach sequences for at least one active marketing program
• Meet activity targets for outreach volume, registrations driven, and pre-event meetings set
• Log all activity and outcomes in Salesforce consistently and accurately
• First 90 Days
• Consistently hit pre-event meeting and registration targets across multiple programs
• Execute post-event follow-up sequences independently and route qualified conversations to AEs
• Demonstrate strong discipline in activity tracking, outreach execution, and cross-team communication