Demand Generation Marketing Manager, 12Twenty
$85-100k
+ Equity
Early-career talent platform
Be an early applicant
Early-career talent platform
21-100 employees
Be an early applicant
$85-100k
+ Equity
21-100 employees
Company mission
To make career development and hiring simpler, more equitable, and more efficient - from the first hire after college all the way to retirement.
Role
Who you are
- If you're passionate about creating high-impact marketing strategies, skilled in eCommerce funnels and email marketing, and love staying at the forefront of digital advertising, we want to hear from you!
- HubSpot Marketing Certification is required
- Proven experience driving revenue growth with eCommerce and email funnel strategies
- Strong background in strategy, planning, executing, and reporting on A/B testing
- Hands-on experience with LinkedIn paid content management
- Experience in planning, creating, and publishing organic social content on LinkedIn, Facebook, Instagram, X, and TikTok
What the job involves
- We’re looking for an experienced Demand Generation Marketing Manager to join our marketing team and drive growth through innovative and data-driven campaigns
- This role will be pivotal in generating Marketing Qualified Leads (MQLs) and optimizing campaign performance
- You'll work with cross-functional teams, including content designers and sales, to ensure our digital strategies are aligned and impactful
- You'll join a team of enthusiastic professionals who thrive in a collaborative environment and are passionate about growing the 12twenty community
- Own the development and execution of demand generation campaigns, focusing on generating MQLs and optimizing conversion rates
- Create and execute email marketing campaigns, including newsletters and product update communications
- Optimize eCommerce funnels, with a focus on abandoned cart recovery and upsell automations
- Manage and create content for organic social media channels, with a focus on LinkedIn, Facebook, Instagram, X, and TikTok
- Develop, manage, and analyze LinkedIn Ads campaigns, working alongside a content designer as needed
- Plan, run, and report on A/B testing to continuously improve campaign performance and conversion rates
Our take
12Twenty stands out in the employment and recruitment landscape with its specialized focus on graduated and early-career professionals. Leveraging deep-data analytics, the platform bridges the gap between companies and job seekers, addressing the shortcomings of traditional job centers and employment agencies.
While 12Twnety's roots are firmly planted in the US market, its success and expertise position it well for international growth. As the demand for specialized recruitment solutions continues to rise globally, branching out to other countries presents promising avenues for the platform to broaden its reach and impact.
With a proven track record of success and a strong foundation of funding and expertise, the company is well-equipped to capitalize on emerging trends and opportunities in the employment and recruitment sector. by staying ahead of the curve and continuously adapting to the evolving needs of both job seekers and employers, 12Twenty is primed to shape the future of early-career recruitment and make a lasting impact on the global job market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Generous PTO policy
- Full benefits, including 401(k)
- Regular team happy hours and activities
- Remote work flexibility
Company HQ
Downtown, Santa Monica, CA
Leadership
Kenny Berlin
(CEO)Previously Product Manager Intern at Amazon, Special Assistant to the CEO for Strategy & Operations at Friendgiftr, and Structural Engineer at Klingstubbins and Haynes Whaley Associates.
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